How Do Buyers See My Home When It’s On The Market?

Today we are going to talk about how buyers see your home once your home is active and on the market!

So in this day in age with technology, the majority of buyers are going to see your home online first, but my clients are sometimes curious as to other places that buyers are seeing their home and they will ask me, "Where are all the places that buyers may see my home when it's on the market?"

Yard Sign

So one of the ways buyers are going to see your home is just simply with the "for sale" sign in the front yard.

So while the Internet has replaced a lot of the driving around and looking for homes for sale, the "for sale" sign is a nice indicator so that when agents are showing your home, they and the buyers can identify that it's the correct home and that it's the one on the street that's for sale.

It's also a great way for neighbors to be aware that a home is available if they have friends or family that are looking in the area to give them a heads up.

Internet

A second way, and the main place where buyers will see you home, is going to be the internet (of course).

So when your home hits the market and goes active on MLS (Multiple Listing Service), you're going to be on a certain amount of websites based on the agent you're using and the package that they have.  The average package that most agents have, that's included with their license and all the fees they pay is going to get you on a certain amount of channels/websites which is usually around 50 sites.

For my sellers, we pay for an extended internet broadcast package that's going to allow you to beyond over 450 sites to get you more online exposure.  So you're going to be on more websites, which is great for relocation buyers, etc because buyers are searching other sites and we want to make sure you are as visible as possible.

So your listing goes active on MLS and then currently, Realtor.com feeds off of MLS and that's a direct feed of information.

Then from there, the listing will start getting syndicated to all the third party websites.

So that's going to be the main ways people see your home. It's going to be the internet.

We call that the "first showing", and when they show up in your home, that's the "second first showing", because they are going to see it online first and then if they like it enough online, they will come out and see the home in person.

I hope that answers your question if you were wondering how buyers saw your home when it's on the market and for more home selling tips or questions about selling your home, check out my post on Do I Need to Update My Home Before I Put it on the Market?