How to Use YouTube To Grow Your Personal Brand & Business With Erika Vieira

Erika: (00:00)
I'm sure your audience knows. And those of you guys listening know the fastest way to gain know like, and trust is through video. All right. That's just the fastest way for your potential customers. Clients to really connect with you online is your video and

Stephanie: (00:22)
Hey guys, it's Stephanie. And thanks for joining me on another episode of the glam life of real estate podcast. Today, we're going to be talking about all things YouTube. So if you've ever wondered, if you should start a YouTube channel, how to go about it, what you would talk about, what the impact is on maybe your business, if you're thinking, is it saturated? Maybe it's too late. We're going to be talking about all the things I've got. Powerhouse, Erica veer on. She is a YouTube strategist. She works with YouTube creators and entrepreneurs to help them get to the next level. She has a course. I'm actually taking her course right now and it is wonderful. So we're going to get to Erica here in a second. I did want to read a quick listener, shout out on the reviews section. This comes from Greg. It says it's so helpful to get such great insights from people who are succeeding and willing to share what has worked for them.

Stephanie: (01:15)
So really appreciate you guys sending in the reviews. If you haven't already subscribed to the show, click subscribe on your device. That way you'll be notified. Anytime an episode is uploaded, and you'll also be notified of any bonus episodes I post because I do post a couple of those a month usually. And the only way to get notified of those is if you're subscribed to the show. And also if you haven't already pop in and leave us a quick review, I really want to know what you guys are liking about the show. Maybe guests, that you're wanting more information about as far as topics, that way we can really serve you guys, what y'all are wanting. So without further ado, we're going to get to Erica and talk about YouTube. So stay tuned.

Erika: (01:53)
You're listening to the glam life of real estate podcast, where we talk about everything from productivity tips, social media strategies, business hacks, and more to get ahead of the curve and crush it as a real estate sales professional, whether you office out of a model home or your car where leopard print and high heels never go out of style. Here's your host top producing real estate agent, social media strategist, and for baby mama, Stephanie Linda mood. All right, guys, we

Stephanie: (02:26)
have a special guest today. I'm super excited to be interviewing Erica Vieira. She is a powerhouse when it comes to YouTube, she is a personal branding strategist for YouTube creators and entrepreneurs. She's the host of the YouTube power hour podcast. She is the creator of the zero to influence YouTube bootcamp, which spoiler alert I am in right now and highly recommend. And we'll talk about that here in a little bit. And she also has a new ebook out with coronavirus, which is what we're in right now. So I'm to quit talking and let her introduce herself, but welcome to the show, Erica. Thanks for being here.

Erika: (03:03)
Oh, Stephanie, thank you so much for asking me I'm, I'm super excited to be here. I mean, my past life was in real estate, so I think it's really great to be able to be chatting with your people about possibly incorporating YouTube into their business.

Stephanie: (03:19)
Awesome. So just in case, somebody's not familiar with who you are, why don't we just kick it off and give us a quick background, what you do and then we'll dig into all the details.

Erika: (03:29)
Yes. So I, like you mentioned that you, for the introduction, I host the YouTube power hour podcast, which is they podcasts for women on YouTube. And I interviewed very, very successful YouTube creators, people that have hundreds of thousands, millions of subscribers to pull back the curtain, to reveal what it takes to be successful on YouTube. And then I also run my zero to influence YouTube bootcamp, where I have helped hundreds of women. I have some men in there also, uh, grow their YouTube channels. People like yourself, staff, any people that have business backgrounds, people that have, um, services that have products and people that just want to be influencers. And so I've created a lot of different systems that have helped people really understand YouTube because it's kind of people like what is this whole platform on video? And there's SEO to really make it understandable, but also most importantly, to help well, bring their best selves to camera and really, um, shine on there.

Erika: (04:30)
And so my background is both actually business. So I was in commercial real estate. I sold multifamily only properties for years. I did it right out of college. I did it for about almost, I said four and a half years. I did multifamily real estate. And then I went into sales roles and corporate after that, and then eventually led me here to having my own business where I help people online with their YouTube channels. My other background is actually acting so while I was doing real estate, I was also doing acting commercials. I live here in Los Angeles. So I've been able to marry the two, my knowledge on having camera presence, acting. I studied the visor technique for a few years and then also my business background. So, um, yeah, that's kinda how, what led me here. And it's so interesting because YouTube is a combination of being on camera, but also having that kind of marketing mindset of how are you going to be positioning your, your channel and your content so that people are engaged and want to watch and subscribe.

Stephanie: (05:36)
That's awesome. So that's a really great segue because I want to give the audience some tactical tangible tips when they leave this episode of kind of next steps. But before we get there, I want to talk about the why, and I want to talk about why somebody listening, if they're a real estate professional, you know, maybe they work for a, or just an entrepreneur in general. Maybe they're not even industry specific. Why YouTube, why even go down this route because we hear about it. And we, we know that like creating content is important, but can you kind of explain to the audience, you know, why YouTube and, and let's even talk about, is it still YouTube because there's a lot of other options now with IETV and stories and there's so many options. And one thing I know I get overwhelmed a lot is trying to be everywhere all the time. And kind of like where to star is it YouTube enables you to start with pillar content and then you can create micro content on the other platforms through that. So kind of tell us why we should focus on YouTube as a platform

Erika: (06:42)
and focus our energies there. Yeah, that's a really good question. And so, as I'm sure your audience knows, and those of you guys listening know the fastest way to gain know like, and trust is through video, all right. That's just the fastest way for your potential customers. Clients to really connect with you online is your video and you too, in my experience, and in my opinion is the best and most powerful video platform. And so, yes, like you said, 70, there's so many different platforms right now that you can have video. I mean, Pinterest says introduce video. I everybody's getting into the video game, right? There's IETV, there's Snapchat. There is tic talk and there's YouTube, but YouTube is really the granddaddy baby of it all. However you want to say, because YouTube is owned by Google and Google is the most powerful search engine on the web, which makes YouTube the second most powerful search engine on the web.

Erika: (07:51)
And the number one most powerful video search engine on the web. So you're not just creating YouTube, I'm sorry, videos. When you upload a YouTube, you are creating videos, but now it's backed by that powerful YouTube search engine, which allows your videos to be discovered by potentially thousands, hundreds of thousands, millions of people. And so because of that powerful search engine, and coupled with the idea that video is the fastest way to connect with your potential customers or clients. That's why I'm so behind YouTube and why I feel it's such an important platform to be on. Especially if you have a business that you're looking to expand. And especially if you have a personal brand, which all of you are, if you're real estate agents, if you have a personal brand that you're looking to establish online.

Stephanie: (08:50)
So do you think that if someone's sitting here thinking, okay, you know, I've never uploaded a video. I don't have a YouTube channel. Is it too late? Because maybe they're not worried about it hitting hundreds of thousands of people. I'm just playing devil's advocate here. Um, from the standpoint of they're a local agent, maybe their local market. So how do they leverage YouTube to where it can serve them and the niche they want to be in versus they don't necessarily have goals of it going national

Erika: (09:20)
viral. Does that make sense? Yes, it does. And I'm really glad that you brought that up because YouTube isn't just for the YouTubers that have millions of subscribers and views. YouTube is for the business owner that is looking to carve out their little spot on the internet. That like you said, their local real estate agent for very specific city. In fact, that actually makes YouTube so much easier for that person when they have a very specific thing we're going to be talking about yeah. You know, related to their area. And because of that search engine component, when you give YouTube that data in regards to your description and the title, like, you know, whatever your city is, real estate, whatever it is you're talking about, YouTube knows exactly who to serve that to. It's not going to serve it to millions of people just going to serve it to those people that are interested in that specific thing.

Erika: (10:13)
And so to answer your question, no, it's not too late because there are millions of people that are just getting onto YouTube to just even, I consider YouTube as a resource when it comes to looking into properties or looking into just finding information. There's people coming onto YouTube every single day. And it's still well in regards to creating content out there. When you start to think about it, if there's something in the back of your mind, that's thinking, God, I want to get onto video. I do think YouTube is powerful. It's I've been meaning to get on it. Today is the least saturated that YouTube is in regards to your specific area, right? Or your specific niche. It's the least saturated is ever going to be because more and more people are going to get onto YouTube and create content onto YouTube. So you could go onto YouTube and be like, Hey, you know, I want to talk about this kind of search.

Erika: (11:08)
See who else is on there. There might be other people on there, but they don't bring what you have to bring. They don't bring your specific experience, your specific knowledge base. And so there are people coming on. Let me tell you, Stephanie, there are people coming on every single day, even in a super, super crowded space. Like I have people in my bootcamp from all walks of life that have all different areas, right? People like yourself, Stephanie people that have like real estate businesses, people that have other types of businesses. And even in the most crowded niche, there's still people, brand new people are coming on and still seeing success. And what it really boils down to is you really being aligned with who you are, what you have to offer and breed up to camera and also serving a very specific audience and knowing what they want from you and anticipating what they want from you.

Stephanie: (12:02)
All right. So that was a lot of all, a lot of really good stuff. So if someone said we can unpack and pack some of it too. Yeah, exactly. So if someone's sitting here thinking, all right, I'm sold, I'm going to go get my iPhone out and shoot a video. I want to, I want to say like, wait, wait, what, what should they start with a plan versus just going out there and uploading videos and just kind of winging it. How do they figure out like what their strategy is or do they need to have one? Is it more like, just get out there and get it filmed and then figure that out later? What are your thoughts?

Erika: (12:33)
So there's a few different things. I mean, the reason that I created the bootcamp is because I don't want people to just flailing out there forever and just do uploading and upload and be like, I did all this work and I'm not getting any views, you know? So I definitely don't want that. However, at the same time, I don't want people to be paralyzed by not having a plan. I be paralyzed by perfectionism and be like, well, I don't have a plan. So I don't want, you know, I don't know what to do. So, but to answer your question, you're, if you have an inkling to get onto camera, to camera and get onto YouTube, my suggestion is to just go for it and just start uploading. And it could be as simple as all right,

Erika: (13:14)
what are, and this is something like just to give people an action plan that they can take away right now. It doesn't have to be fancy. You can set up your phone, you can set up if you have a camera. I mean, some of you might already have cameras because you may be already doing like digital or online tour. So you might already have some of that equipment already, and you might already have a space of film and maybe you could film, you know, somewhere in your house or even outside. But well, you can do is start thinking about what are the top like five or 10 questions that people ask me when it comes to buying a home when it comes to, when they're starting to look for a home or when it comes to, you know, maybe real estate and my specific area, you know, you might specialize in real estate in a very specific area, right?

Erika: (13:55)
Your neighborhood, what are the top five questions that people ask? Now you can turn, you can make a YouTube video for each one of those questions, make it no longer than 10 minutes, make it very easy for people to click on and watch. And Oh, okay. And that's where you could start. Just think about the questions that your people ask you and then create a video about that, and then upload that onto YouTube. And that's such a very easy place to start. So to answer your question, I would say have a loose plan, but don't be confined to perfectionism and think, Oh my God, it's gotta be perfect because clarity breeds, action breeds, clarity. And the more that you do, the more that you'll perfect and become better at what you do.

Stephanie: (14:37)
Totally agree. That's how I've started my process. Like if I look at my first videos, it's embarrassing, you know, like the sound was off, the lighting was off, blah, blah, blah. But you have to do it to learn. And then you also have to figure out what liked talking about my, my other question is we, we hear from when we talk about personal brand, right? Like we're in real estate. So yes, we talk about interest rates and houses and construction, but do we add an elements of ourselves? Like the fact that I like, hang on, can you hear me okay? Yeah. I can hear you. Okay. It's it sounds kind of funny. I just wanna make sure I was, wasn't clicking out. Um, we hear, Oh, if you like coffee, talk about coffee. If you like dogs add in that personality, would you do that in your videos? Or would you do it solely real estate related don't deviate from that, that industry? How do you approach that?

Erika: (15:35)
Yeah, I think that, that's a really good question. So I would say if you're just starting out, I would stick to very specific topics that, you know, people that you're bringing value. Right? So that's the thing with YouTube is, is that okay? You want to be serving your audience and bringing them value? Like, what are they going to get out of this five minute video or 10 minute video, right? Like what, what is, what, what piece of information that they're going to get from it? Where are they going to learn from it? You know, learning about your daily coffee habits, maybe isn't what they're, you know, it's not, at this point, they don't really care about you. They just care about what kind of information they can get from you. And if you're establishing a personal brand, you want to be giving them value. First, you want people to be coming on to you to be like, Oh, I know that Stephanie is going to teach me something about whatever this area is.

Erika: (16:29)
You know, I'm going to learn something. So I would lead with whatever value you're going to bring in regards to real estate. I would lead with that, but you can incorporate elements of your own personality in the videos. You can, you could pepper say here, YouTube content with some of those personal branding base. Cause you do want people to connect with you as a person, but the way that they're first going to want to connect you with you and subscribe to you and tune into is if you're bringing them something of value and why not go with your expertise of real estate, because that's what, you know, that's what your businesses, that's, that's, that's what you, you know, that's how you generate an income. So why not start there? Right? But then from there you can branch off and incorporate things that will maybe, um, bring more of your personality to it. But I would start with what value you can bring for sure.

Stephanie: (17:23)
Okay. Now that makes a lot of sense. And then as far as when somebody uploads a video to YouTube, what then are they sharing it to social media? Are they putting it on a blog? Like how are you using YouTube as kind of your quote unquote website? Or are you, would you recommend that they have a secondary site that they own to post their content?

Erika: (17:46)
Okay, so that, that's a great question. And you answered, you asked something this earlier and I had a thought and then I never actually answered it in regards to being everywhere all the time, all the things. So that's the, the last thing that I recommend is to be on a whole bunch of different platforms. So regardless if you decide to do YouTube or blog or Instagram account, my recommendation is one main platform and make that be your main house, your main place that you drive traffic to. And then from there you can have a secondary platform. However, I would really recommend just going all in on one platform and then really knowing it, understanding it. And once you have an audience there, then going on to another platform. And so YouTube is rarely like in regards to like a secondary platform, like YouTube is really the type of platform that people do tend to go all in on, and it really can serve as your West side.

Erika: (18:47)
I mean, granted, you probably have a business website, but it really can serve as your home base that you just tell people, Hey, check out my YouTube because you know that when people go onto YouTube, there's going to be five, seven, 10 videos, all answering those questions that people ask of you, right? The same questions, I'm sure Stephanie, you get the same questions day in and day out. And if he said, man, if I could just record this and just say, Hey, you know what? I actually answered that in a recent YouTube video. Here you go. I know when they're there, they can subscribe and they can check out your other content and really start to connect with you. Right.

Stephanie: (19:17)
I thought that for my listings, I do that once a week with the listing question, because I'll get the same ones and also answer for people in person. But I'll say you can check out my channel because then they realized how much, you know, other questions they may not even realize they have, that are being answered

Erika: (19:32)
exactly by sending them to your channel for that one question. And granted, you're going to engage with them. You're going to talk to them, whether it's on Instagram or in person and create that relationship right then. And there that's an amazing opportunity. But, you know, instead of just leaving a business card and being like, yeah, you know, call me and be like, Oh, Hey. And by the way, you know, I actually answered it. Like I just did a big Q and a whatever on Y and Z, you know what to do when you're listening to house and should you stage it or not? You know, I don't know. I'm just making up stuff. That's totally irrelevant. Yeah, totally. Yeah. And so it's like, you know, I D I do a Q and a, or maybe you do a live Q and a on there every other week.

Erika: (20:09)
And just be like, you know, I go in, live on YouTube once a month to answer your questions. So definitely subscribe. So now you're not just leaving them a business card, you're leaving them a YouTube channel link where they can subscribe and continue to be engaged with you and connect with you and learn from, and that's how you truly establish your personal brand is when, once people start to see that value from you and they every other week, or whenever you decide to upload content. And so I see YouTube and I see it for my, my, my coaching clients and my students in the bootcamp, really as their business card, as their calling card, and even putting your YouTube link on your business card, because that's a great way to capture people a great way to capture leads and to create that connection that your competition might not be doing right.

Erika: (21:00)
Your competition might be going to a bunch of different events and all the local networking events. And that's great. And that's probably what you've been doing, but here's an additional way to make that connection with people that maybe aren't buying real estate, Hey right now. But do you know what they're going to at some point, right? That's what you learn. They're not buyers right now, but they're going to be buyers in the future or sellers in the future. Right. So how do you stay connected to those people? Well, you know, well, they might subscribe to, and then at some point realized, you know, your, your, your video might pop up and be like, Oh my God, that's right. You know, because when somebody subscribes to you on YouTube, your video is going to be more likely to be popped up in searches, popped up on their homepage.

Erika: (21:38)
So, Oh my God. I remember Stephanie, like, yes, that's that girl who I met and Oh, you want, let me check out her YouTube channel. Maybe you answered some questions that they had. And then they're going to reach out to you and tell you I'm ready to I'm ready to list. Or, you know, I had, I had a question I was thinking about maybe buying here, whatever it is. Well, I love it too, because it doesn't ever go away. Right. So let's say you create content weekly. Yes. Starting out. There's not a lot, but in three years, you're going to have, uh, over 120 to 25 videos. Oh, what's amazing. Is that, that's the thing with YouTube is it's, it's a long game strategy, but I guarantee Stephanie and anybody listening a year from now two years from now, you are going to be so glad that you uploaded those videos onto YouTube, because you had been handing them out.

Erika: (22:30)
You know, you've been handing out the link all along and now those videos over time are just there. They're just getting views because of the YouTube algorithm. You're right. It video content on YouTube just continues to just, it doesn't, that's the thing with Instagram is like, you know, or even Twitter, um, you upload it onto Instagram and it's old news, you know, it's like, what's, what's the newest video. What's the newest, or what's the newest IgG video. What's the newest post. What's the newest Instagram story with YouTube. Yes. You do want to stay consistent and you do want to continue to be uploading whether it's once a week or twice a month, but at least you're just consistently putting content out there. But now that it's out there on YouTube and back by the YouTube search engine and the algorithm, you can leverage that content now for it to just be out there and to continue to be searched and found. So, yeah, that's the thing with YouTube is it's, it's definitely a little bit of, a little more to get started there. Then say just posting a couple of photos on Instagram, or even posting a blog post, but it really works in your favor because now it's out there now it's being searched. Now people are finding you and you can also use it as a M no, as your calling card as, as a website. So when you're talking about the YouTube

Stephanie: (23:46)
channel, if like, let's say you're an agent, but then you also love to cook. Right. And let's say you film yourself making recipes, or what have you, I'm just giving an example, thought process wise, let's say you have a cookie YouTube channel. So would you have two separate channels or would you figure out a way to make it all under one umbrella? That's one question I get asked a lot is like, well, I already have something over here. That's kind of more personal. So should I do my quote unquote business as a business YouTube channel? Or should I just put it all under one and separate it out by playlist?

Erika: (24:21)
Well, okay. So if you have a cooking channel, I was like, well, do you want to be known as a cooking person on YouTube and in a vet, you create products and services and work with brands as it relates to cooking, because that's the path that you're going to be going on. If you're going to be doing cooking, or do you want to grow your real estate business? If you want to grow your real estate business, then I would hone in on real estate first. And then, yeah, because, and also I would not have two channels, especially if you're just starting off it's way too much work to maintain two channels and to be consistent on two channels, especially if you already have another business going on as a real estate agent. So my advice is to just have one channel and really stick with one niche.

Erika: (25:00)
If you're going to do cooking, then I would say, then, then just do cooking because that's the audience that's going to be interested in is your cooking stuff, or if, or it sounds like what you're asking is how do you incorporate your, your own personal self into those videos, right. Is that kind of what you're asking? Because to answer that question specifically, he's like, no, I wouldn't have two channels and I wouldn't do a cooking channel if your business is real estate. But if you want to incorporate elements of who you are is I would still lead with the real estate I would lead with real estate. I would leave with Stephanie as a real estate agent. I would leave with, you know, Tom has a real estate agent. Monica has a real estate agent. I would lead with being a real estate agent. Yeah.

Erika: (25:41)
But I would use that as a filter for other content to create if you want to bring other aspects of your life. So it's like, well, Hey, you know, these are the types of, of meals that I cook as a busy real estate agent. Right. And it also depends on who your audience is. Is your audience other real estate agents, or is your audience people that are interested in buying real estate? Right. So I personally watch a lot of channels on stocks and finances. Cause I'm interested in that these people that do really, really well that have, you know, huge audiences and that are able to make six figures online through, um, not just ad sense, but selling services and products and affiliate income, and also sponsorships they're really honing in and focused on teaching about finance or teaching about real estate. And so they're able to incorporate their personal branding and they're a little bit because they just, they, they share things about themselves.

Erika: (26:39)
Like, you know, I watched one stock channel and he shared about how he was able to yeah. Pay off his family's home, his parents' home through the money that he made through investing in stocks. And then you got that part of his life in there. And you know, this guy also loves Teslas and his dream is to own a Tesla. So he talks about Tesla. So it's like, you really want to go in with the value that you're providing to your audience. And that makes sense for your audience. So if your audience are people that are potential customers of yours, where they're really going to get the value is from the real estate knowledge that you have, not from your cooking knowledge.

Stephanie: (27:09)
Okay. So don't upload vacation videos. I'm just trying to make, because it can, again, we don't, people don't care, but don't care with online. It's like I said, sometimes stuff gets muddled because a lot of people start these platforms out. I think on a personal note because it was fun. And then they go, Oh, I could put my business on here. But then it's like, well, how do you do that in a way that's effective and manageable. So, so don't waste your here's. My, my,

Erika: (27:33)
my advice is don't waste your time, uploading blogs and vacation videos. Cause honestly the people that need your help and need your business, they don't care. Like they don't care about they really don't. They, they, what they care about is how you can help them in this moment. And that's by answering their questions about real estate, giving them updates on the market right now, giving them updates on the real estate market. Should they sell right now? Should they buy right now? What should they do? Well, you know, should that, what about interest rates? Should they be fine with these interest rates? How can they acquire a loan? Those are the things that they care about you, and you can do it through the lens of your local area. And that's how you can distinguish yourself from other people that are on YouTube that are also talking about real estate, because you're talking about real estate specific to your city in your state, right. And what's going on in that area right now. But people don't people aren't going to go to you to learn cooking. People are going to go to the chefs that are in line or their nutritionist online that are teaching cooking, because that's their expertise. They're not going to go onto the nutritionist cooking, um, YouTube channel to learn about buying a house.

Stephanie: (28:38)
Right? Nope. That makes perfect sense. You really want to carve out your niche and your personal brand on YouTube based on your own expertise. And eventually you can, if you have a nice audience on YouTube, you can branch out,

Erika: (28:51)
you know, and, and you, you can kind of incorporate your own personal things in there, but keep in mind, it's only going to be your people that really love you. And that just are going to tune into you no matter what, they're going to watch those when it comes to really sticking at your claim on YouTube, it's like bringing your expertise and helping people when it comes to your own knowledge base.

Stephanie: (29:12)
No, that makes total sense. Um, just something real tactical as far as like, okay, you upload a video. Talk to me about the concept of it being really produced feeling versus very, very casual. Cause I feel like I've been hearing that the more casual stuff is really good because people are relate to it more. I have more of a problem doing that when it comes to YouTube. Cause I feel like YouTube is more like it's more formal, not in a bad, but just like it's more production to me. Stories is more like, Hey, the lighting doesn't have to be great. You know, I don't have to have makeup on that kind of thing. But what is your take on the, the image that you present on YouTube? Is it more casual or more of the planned out

Erika: (29:55)
it's purposeful? Well, what you're really asking is which do you need to do to get the views on YouTube, right? Which is better. Okay. And I want to give you some background and your listeners some background on really why YouTube, what makes for a successful YouTube channel? Because honestly, yeah. All works on YouTube, but it's based on a certain fundamental things. And so success on YouTube has to do with bringing value, but in an entertaining way. So YouTube looks at your videos in regards to how long are people watching your videos? Okay. So if people are clicking onto your videos, but they're clicking out immediately because the sound is terrible then because you're not going to have success on YouTube. Right? Right. If people are clicking on your videos and it might not be the most produced, but you are super engaging, you've got a great personality on camera and you're catching their attention that people are going to be watching longer.

Erika: (30:58)
So you want to be produced enough so that people stay and watch is more produced, better. Meaning are you bringing in all this B roll? Are you your brain like sound effects and all these things? Well, you know, if that keeps people on watching longer, then that might be your angle. Or maybe you're just really great in camera. You've turned on the camera and you've got a ton of energy. You're like, Hey guys, I'm Stephanie. And I know the number one question that you have is should you pay for staging to list your house? And this video, I'm going to tell you the answer, right? You can be just sitting in your nice house, but you've got that energy. You got that. Um, you've got that charisma on camera and people are going to watch and people want to know that answer. It doesn't have to be super produced cause you're bringing somebody value.

Erika: (31:51)
Right. Um, so that, that could be an angle. So it really depends on are people going to stay and watch? And I would say the fundamentals, uh, the production are your sound. If your sound sucks, it doesn't matter. How pretty things look. If your sound sucks, people are gonna to click away. The second most important is your lighting. So you can be filming off of an iPhone as long as your lighting is good. You can have the most expensive camera, but if your lighting isn't good and you're not in a well lit area, people aren't going to want to watch. So those two fundamentals from a production standpoint are the most important. Everything on top of that is just gravy. You know, I, I watched people, um, from a professional standpoint, medical people, doctors, uh, like I said, finance that literally in front of a whiteboard and they get thousands and thousands of views because the video that, the information that they're giving is super pertinent to what people are interested in right now.

Erika: (32:49)
And it's really valuable and it's easily to be consumed too. Here's another little kind of pro tip when it comes to professionals like people like yourself, people that have a certain knowledge base, the easier you make it for people to understand the better. So don't throw up all your information in a 20 minute video or 30 minute video, that's dumping all the information on people make it super easy for people to consume it. That's why I started this conversation off with think about the 10 questions that you get asked and write it out and make each of those a short, succinct video, a five minute video that boom, somebody gets their answer quickly and easily. Don't make it hard for people to have to dig through and get those pieces of gold, make it super easy for them to get that information right away.

Stephanie: (33:41)
That makes total sense. What about the thumbnail and the title? Cause I know getting it on YouTube, one thing as far as the producing it standpoint, but then getting it to be clicked on is a totally different thing.

Erika: (33:54)
Yes. I'm so glad you brought that up. So in my programs, I have a three part system it's called the zero to influence system. The first part is the audience attraction system, which we kind of touch about knowing your audience, knowing your niche, what you're talking about, what you have to bring to the table. And you're going through all this in the course right now.

Stephanie: (34:12)
Yeah. I'm on week three. I just got the email the week three's opened up. So that's okay.

Erika: (34:17)
So that's still part of part one, which is an audience attraction system, right? Which is super important that builds your foundation. And also I have a free class for interview guys. Let's say like an hour plus on class that digs deep into each of these three. And I can give you the link Stephanie, you can share. It's just Erica vieira.net for slash masterclass. If you want to dig deeper into some of these things,

Stephanie: (34:37)
it's amazing. I already took that one. Oh God. That's what led me to the bootcamp because I thought, I just, to be honest, I heard your episode on PatFlynn. I thought I got to interview this girl. She's awesome. And then I thought I knew a lot about YouTube and then I listened to you as like, Oh yeah, I need help. And then I did master class and was like, Oh yeah, I need you to do the bootcamp. So it's, it's wonderful.

Erika: (34:59)
Good. Thank you. Thank you so much for that. So, and that's, that's my goal is to just give people as as much information as I can, but give it in a way that hopefully they can take away and take action from it, right? Like do something with it. And so part two is a writer dye fan finder, which that's in regards to SEO and leveraging the YouTube algorithm with your audience attraction system, which is a foundation of who you are, what you have to bring to the table to be searched. So that's part two part three is now answering your question is what I call the clickable effect. The clickable effect are how effective are your thumbnails and your titles to get people to click on your video? And this is one thing that people, most people don't know is that 50% of the success of your YouTube channel has to do with your clickable effect or how effective your thumbnails and your titles are.

Erika: (35:51)
So those thumbnails and those titles are incredibly important. If you are looking to leverage a YouTube, the power of that YouTube algorithm to grow on YouTube. But I want to preface this by saying, if you're just using your YouTube channel as a business card, as a website, as a place to drive your existing art, the audience, but your existing client base you or people that you need, then it doesn't matter as much the thumbnails and titles because people, you already already have a hot, a hot lead there. They're going to click on your videos regardless where really makes a difference is if you're wanting to use YouTube as a way to grow your Mmm, your, your client list or to grow your audience online, that's where your thumbnails and titles make a huge difference. So can you give us like a tip? Is it yes, because I've noticed is like, I'll be honest.

Erika: (36:49)
I've got a whole, I've got probably 50 or 60 videos on my site and like, they'll get 20 views and I'm sitting here thinking all my thumbnails are consistent. They all look pretty. They have a headshot, they have a little title and then I'll look at some others that have millions of views. And I'm thinking, do I just need to like put really big words on my thumbnails and make like, what is the secret sauce? Okay. I'm so glad you brought that up. You do not want or need your thumbnails to be consistent to each other or to be pretty. And that's the biggest mistake I think. And everybody makes a mistake, especially business people, especially business people say I'm going to hire a graphic designer to do my thumbnails and what a graphic designers do. They want the branding to be there. They want it.

Erika: (37:33)
And they want it to be pretty. No, that makes no difference on YouTube. It doesn't make people to click people. Don't you have one thing you want to think about on YouTube. People don't know about you and they don't care about you. So having your pretty headshot on there, actually that actually does make a difference, but not in a way that you think they're not thinking like, Oh my God, that's Stephanie. The negative. They're probably like who the heck is that person? It's not a negative because a pretty not, I don't wanna say pretty because everyone is beautiful in their own way, but Hey, a smiling, engaging face that is clickable and people will click on that cause it'd be like, Oh, that person looks nice and friendly. And I want to click on that. Right. And of course the more put together you are, you look that the better, the more clickable it is, people are drawn to faces that are engaging and attractive.

Erika: (38:18)
And that goes from just, you know, personal maintenance and having a smile on your face face. Right? So that is clickable. But most importantly is what is a value you're giving don't do, um, you know, Stephanie Lindamood, I don't know if I pronounce your last name. Definitely. Linda mood, episode, number two real estate success. No that tells you nothing. Right. But what will get people to click is, Mmm, I don't know. What are some topics that five secrets to rocking your listing on the homework? I don't know exactly. So, you know, five mistakes you're making today on your listing or the number one thing, the number one secret to selling your home within 30 days or within seven days, that's going to get someone to click. So how do you put it when you're answering? Like, let's say I'm doing questions like, um, what to do with your pets during showings where it's not really like, well, so that is more so there.

Erika: (39:20)
So that is more search driven. Right. And people might be searching that, but they, they basically want an answer to their question. So I would say, you know, put it very clearly what that video is about. And so, but you could also think about like, okay, well, you know, you know, that, that question that people ask all the time, right. About pets, what did you do in your pets? So it's like, okay, well, um, what are the number one question? Pet owners ask me when they sell their house. Wait, what is the question? Let me, let me, I'm going to, I want to know what the, what is that question? What do I do with my dog? My dogs. Okay. So that, that's a great way to, to, to, to pose it. Like what do I do with my dogs and cats during a showing doing a real estate showing boom, that could be your title.

Erika: (40:09)
And in your thumbnail, you could just have a picture of you, maybe a couple animals on there. What to do with your pets during a showing, you could just put that on your thumbnail. Very clear exactly what the video is about. And do people want to see the thumbnail be part of the footage from the video? Or do they want it to be a stock image? Even if it's a stock image of you, does that make sense? Like people don't care and they don't know. They don't even think about it. They just, they just, you, you, your responsibility is to get people to click. So you can use videos from your ad images, from your actual video, but you can not whatever you need to do to get people to click on the video. As long as it relates to that video, you could take stock images of animals that you find on Google that, you know, obviously are free stock, that you have the passion to use, that you can just use that it doesn't have to be things that are in your actual video. Okay. As long as it clearly States what the video is about, that's all that matters. So it doesn't have to be a picture of you from the video. It could be stock images of you from wherever. You could take a picture here. It could be a picture of you with your cat from five years ago. It doesn't matter. Okay. As long as it's, if it's clearly stating what the video's about, and people clearly know the value they're going to get from the video by clicking on it.

Erika: (41:27)
Okay. Does that answer your question? Yeah. And then last question about this, and then we're going to go into are

Stephanie: (41:33)
the five that I ask every guest, how do you recommend people repurposing if they, if they, whether they have a social media strategy already and they maybe already have a website or blog or all that good stuff, how do you recommend taking the videos they are posting on YouTube and repurposing that so that they can get more mileage out of them? Yeah. So I would say

Erika: (41:54)
if you're really going to focus on YouTube, I'd almost rather you spend more time creating like better videos than spending a ton of time, the rest of the week, like repurposing those videos and slicing out the videos and put it on other platforms because you always have to triage like where's your time best spent. Right? However, having said that if you have a team, if you have people that can help you and you can hire somebody and say, Hey, can you take some tidbits of this video and put it onto IETV then great, go ahead and do that. But if you don't have any following on TV or Instagram, or you don't have any following on YouTube, and you're trying to figure out where, you know, where should I put my time? My advice always is, is a focus on one platform. So my advice would be to focus on YouTube, create as many videos as you can on YouTube or better quality videos on YouTube.

Erika: (42:47)
And it may be just link to those videos on your Instagram and go onto your stories and be like, Hey guys, I just created a video on YouTube about ABNC. You definitely want to go check it out. If you have an email list, email your people, Hey guys, here's a video. I upload it. You might want to check it out. So you can do some calls to action in those other platforms to drive traffic to YouTube, because you also don't want to split up your audience in a bunch of different platforms as well. So I would keep YouTube if you're thinking about doing YouTube as your main platform, and then best use those other platforms to drive traffic to it. But maybe you're the kind of person that already has 10,000, 15,000, 20,000 people on Instagram. I would still, if you're looking to grow your YouTube or get some audience, I would still just drive traffic to your YouTube.

Erika: (43:37)
I have people that come to my bootcamp that have a hundred thousand. I have somebody that has half a million, actually quite a few people that have large followings on Instagram. And I say, well, what is your focus? What do you want to grow? Do you want to grow your YouTube? Then? You know, my, I have a person on, on, um, in my bootcamp who is on Instagram right now. And she has, she has a following on Instagram, but she really wants to focus on YouTube. So right now she's going live every single day on YouTube. In addition to uploading, you know, several different, you know, kind of made for YouTube videos on YouTube, because her goal is to get to a hundred thousand subscribers. And a couple months she's at, she started the bootcamp at 12,000. You know, she's at 60,000 now by really banging hard and YouTube.

Erika: (44:21)
And I, and she said, well, I want to be a hundred thousand. Well, if that's your goal, then focus on, on YouTube and create YouTube. But that's, you know, for a lot of you guys listening, you're like, God, that's not even you're thinking, well, I just want to get started on YouTube. We'll just, just upload on YouTube and focus on YouTube and upload those videos. Like I said, come up with 20 video, 20 ideas. What are those questions that people ask you and make a goal, make, make a commitment to yourself? Okay. So if you're saying you're listening right now, I'm going off on a little bit of a tangent, but I hope I answered that initial question about the different platforms. Yeah, totally. Because what I'm also thinking is even if you don't repurpose it today, because it's evergreen content, you can repurpose it in a year and it's no big deal.

Erika: (45:02)
But your goal really though, if you're really, if you're, if you're in the back of your mind, I think, you know, I really want to give this YouTube thing a shot. I can be the first person in my area or one of the first people in my area to be on YouTube. Like that's the thing to look for real estate agents and for people out there in general, like that, it's the wild, wild West. I mean, there's still a lot of opportunity out there and your own corner of the world, right. To get onto YouTube and to be the person in your area. Who's on YouTube. I mean, you're going to, you're going to get so much mileage out of being on YouTube, um, because there's just not as much competition on YouTube right now in your areas. And, and there's probably people in your area that might've already gone on to YouTube who cares right.

Erika: (45:49)
In every niche, there's tons of people on YouTube and there's already a huge audience for it already. So if you're thinking back and I do, I'm going to do this, I'm going to give this a shot, then here's what you need to do. You need to make a commitment today and just say, okay, I'm just going to do it. I'm going to make sure my sound is good. I don't want to make sure I'm filming somewhere where there's good light. Those are the two main fundamental elements you have a cell phone. Great. Just use that to make sure those two things are good. And actually you're, the iPhone actually has a great, um, a great speaker on a great microphone on it already. So just make sure that there's not a ton of loud noise. You're not, if you're outside that there's not like a lawnmower going, you know, like listen to it back and be like, okay, that sounds pretty good.

Erika: (46:31)
And so make sure those two fundamental things and come up with the list of video ideas, think about the questions that people ask you all the time and make a commitment to upload once a week or once every other week, or at least, you know, make a calendar for yourself for the next three months and say, I'm going to do this. I just heard this podcast on Stephanie's podcast. It's girl, Erica, I'm going to do it. I've been thinking about it. I'm going to do it. Now's a great time. No, no, it's a great time. It's ever we're in the middle of this horn. Dana. If you're listening to this, they might be already, but still now is always the best time. And so make that commitment and put it on the calendar. I'm going to upload every Thursday, every, every Thursday morning at 9:00 AM, I'm going to upload come hell or high water I'm going to upload or every other week, whatever it is and make that commitment right at those 20 video ideas and say, okay, I'm just going to do it. And what you can do is you can batch record. You can film three videos in one time, right. And make it, just get in front of the camera. Boom. I'm going to make it a five minute video, like a quick and easy. I'm going to answer this question.

Stephanie: (47:34)
Yep. That's what I do. Yep. I batch it all in one day or two days. So I have all the video done and then the editing. Yep.

Erika: (47:41)
But the most important thing is don't just upload random blogs that have no rhyme or reason or purpose have a purpose behind every single video and think what is, what is that person going to get out of that video?

Stephanie: (47:52)
Love it. That's it. Okay, cool. No, this has been so helpful. Let's dive in real quick. I've got five questions. I asked each guest and then I want us, after we do that to talk about your social media and then where people can find the masterclass again in the course, then I'll link it in the show notes. So for question number one is what is one thing that most people don't know about you

Erika: (48:14)
that I, that I, well, actually, I guess I kind of told her, but a lot of people don't always know that I did a lot of musical theater and acting growing up.

Stephanie: (48:24)
Well, if you look back at your life, isn't it interesting? How things just, if you look back, you go, Oh, that was, it's just so funny how things work out. Right.

Erika: (48:34)
It's weird because I did, I did musical theater growing up and I just love performing on stage. And I did like when I was like in high school and growing up and did all these like summer workshops, I had an agent I did live in here in LA. I went on commercials, but I was always at the same time, I'm getting my education. I went to college for business. Like I said, out of business, I did real estate, but all these things I kind of did in different parts of my life. Like after college, I did do, I ended up doing acting, but mainly commercials and entertainment reporting and entertainment reporting actually led me to being, um, hosting podcasts for other people and in their own networks, which led me to creating my own podcasts. And, but also at the same time, I had my business background and being in real estate of working in corporate America and also starting my own business.

Erika: (49:23)
I actually had a clothing line. I still licensed a pair of, for women here in California. So my sister and I sold clothing at the staple center for the Lakers, the, the Clippers, we had licenses with a universities, a UCS. I had that business for like four years. And it's like, I did that. I did real estate. I did act. And I'm like, let's take your thinking, like all these different things. And it totally all makes sense now with the business that I have with working and helping people with a personal brand on YouTube, all those different elements of marketing and sales, I mean a lot of YouTube. And what's really cool about the listeners here. You guys understand marketing, you understand cells. And so much of YouTube actually has to do with how are you going to best position and sell your, your video so that people click that, that clickable effect. Right. But then also has to come to do with camera presence of being on camera. So yes, it's, I think about that all day long. Cause there was a lot of, part of my life where I'm like, I've done all these different things and have all this knowledge and all these different areas, but now it totally makes sense. Yeah,

Stephanie: (50:22)
no, that's awesome. So question two is two parts. The first part is what's the best piece of advice you've ever received.

Erika: (50:30)
Oh my gosh. Can I have like, let me get a second to like, think about that. Um, the best piece of advice. Yes. Too. Be aware of what other people are doing, but, but also ignore what other people are doing. So in your industry, because you have your own unique way of doing things and you might look at other people and be like, Oh my God, but she's doing it that way. And I should do it this way. Would she be doing it that way? But it doesn't matter because people that are really successful they're innovators and they are bringing new things to the table. And the more you ignore what other people are doing, the more you're able to tap into your intuition and align with your own talents and bring that to light.

Stephanie: (51:26)
That is so powerful, especially in today's day and age, because I think a lot of people are trying to figure out what to do and what to check out and we're being, I mean, my email inbox is full of stuff right now, do this during COVID and do that and focus on this. And you're kind of like, Oh, you don't even know what you're wanting to do anymore because you're, you're so inundated with everything else

Erika: (51:46)
I think. And I think like, as cheesy as it sounds, and I I'm guilty of not doing it as often as I like, but like silence and meditation and just being with yourself, I think today is more important than ever because, and this is what I say, even to my bootcampers and my, and my clients is the true magic, especially on YouTube and on camera comes from you really listening to yourself and bringing that to camera and bringing that every time you hit record, that's where true, true magic comes. And there's so many people getting on and like trying to copy other people, but it's the people and the people that come on. So YouTube, I think YouTube cause that's my business. But you could even think in your own business, the people that come on and are just themselves and just are really authentic, they're killing it because they're not paying attention to whether people are doing super aligned with their purpose and their why, which is what you just went through in the program and who they're serving and it's. And if at the end of the day, all you do is focus on that. Then you're far ahead of the game.

Stephanie: (52:54)
Yup. Nope. That makes total sense. So what's the best piece of advice you would like to give the audience?

Erika: (53:04)
I would say that be a hundred percent authentically you, so if you're a little goofy, then be that in your videos. If you are a little bit more serious, that's fine. Bring that to your video. It's like B do not be somebody

Stephanie: (53:20)
else. What if you're not an extrovert? Like what if you're not an extrovert? How, if someone's sitting there thinking, man, I'm not that funny. I'm like more reserved or shy. Like how do you express yourself in a video? Because a lot of, I think we think you've got to be Cray, Cray, and you gotta be, you know, compelling. And how do you, how do you,

Erika: (53:44)
yes. So you can be magnetic. Yeah. You can be magnetic and compelling on camera without being a total goofball, outgoing extrovert. It really that's the thing it's like somebody like Steve jobs is one of the most magnetic people. People would watch him. Right? People would watch him no matter what he said, because he was super magnetic. He was really aligned with what he was saying. He was really confident in what he was saying and he was connected to it. And so you don't have to be the most outgoing person. You just need to be. That's why I say authentic with you, even if you're not going. Because as long as you're really aligned with, with you, like first off, like your purpose of what you're doing and why you're doing it. And you're confident in the information that you're given giving, then that's all that's needed.

Erika: (54:38)
Especially in this industry before. I mean, you're your real estate agents. I granted people are going to connect with you and people don't always connect with the most outgoing, bubbly person. A lot of times you will connect with a person that's very sensible, very reasonable. I can explain things very clearly and succinctly without going on and on. Right. I have a tendency to go on and on and on. Sometimes there's people that are the complete opposite, but people are going to really connect with that. Right. And so it's like, you need to align with who, with who you are. I'm bringing that to camera and that it's going to be compelling. Okay.

Stephanie: (55:14)
Great point. So third question, what's one of your favorite books or the one that's had the biggest impact on you?

Erika: (55:21)
Oh, so, well, I would have to say just going way back old school, old school, I think probably the first book that had the most impact on me was probably most of the listeners have already read it is the four hour work week by just because I read that a long time ago. I read that. Um, and I remember I read that specifically when I was on a trip with my now husband were in Grecia and it was like after school, after college and it's like, Oh, what am I going to do with my life? Right. And I read that book and I was like, that always put in my head, I'm always, I always want to do, you know, have my own business. And I always want to, to have that kind of a lifestyle. Right. So I felt like since then I've always been seeking that.

Erika: (56:09)
So that had a really, really powerful effect on me. I think it was, it was timing too. Right. And I think a lot of times books, podcasts, things that you hear, you might hear them at different in your life, but they're more powerful based on where you're at in your life. So timing has a lot to do with that. I think reading that book in that time of my life had a huge impression on me. Right. I've read tons of books since that are similar. Right. But it had to do with the timing. And I think even like for you, Stephanie, you listening to that podcast episode of me on Pat Flynn, boom. It was timing. Yep. That, that was what I needed to hear in that moment. So yeah.

Stephanie: (56:53)
No, I love it. What's your current morning routine, which it could be different. I mean, like we said before, we're in COVID right now, this is April, 2020 when we're recording this. So it could be different with kiddos that aren't going back to school and husbands that aren't going to work.

Erika: (57:08)
So the problem is, is like, I don't even have a morning routine. I know every single person is like, Oh, your morning routine. And I'm, that's the one thing that I'm like, I need a good morning routine like that. That's like, I don't, but you know what? I still managed to get a ton in a day. Like I started my business, my, my bootcamp business with a not even two year old and a four month old at home.

Stephanie: (57:32)
Can we talk about that real quick? Real quick. Sure. Okay. You brought up Tim Ferriss the four hour work week. So when you read stuff like that, when I thought about being an entrepreneur, it was so that I didn't have to get up at 5:00 AM and do normal grind, right? Yes. I work from home and I do go meet clients and I do go out and do some normal stuff. Sometimes I beat myself up. If I don't do that quote unquote morning routine, pardon me? Like six. Cause it is good for me. I like getting up early and working out blah, blah, blah. But then there's part of me. That's like, Stephanie, this was the whole point was you get to choose. You don't have to have the structured thing every day. What are your thoughts on that?

Erika: (58:15)
Really? I think that's a really good point. And here's the thing. Some people really, really thrive in that structure and it comes to do with self-awareness right? It's like what works for you? And everybody has all these different, you should do this, you should do this. You should do this. Right. But that's what they have figured out what works for them. And I think what it boils down to is you figuring out what works for you. And so for me, I actually have a bit of a nighttime routine because that's when the kids are sleeping, I'm kind of an idol. I'm trying to change it. But you know what I do, I write out all my lists of things to do at night and in the morning, it's just chaos. I am just surviving. I bought my now two year old and four year old.

Erika: (58:52)
They've got breakfast, trying to get them not now, but usually try and get him to school. Like in the materials she doesn't go to school. So she's with me. So basically the mornings are survival mode for me in my life right now. But somebody else can have a completely, the mornings I'd be the most peaceful time for them because that's before, you know, the Workday starts. I mean, I'm sorry, but the space starts for me at 7:00 AM with two kids screaming. Right. You know, like it's like, that's my day and that's my life. And that's where I'm right now. So I think it really comes down to figuring out what works for you. And that's even goes with what I said earlier. It's like you do what? Like, like being aware of what other people are doing so that you can kind of pick and choose what works for you.

Erika: (59:35)
And, Oh, that's actually a good idea. But having that self awareness to know if that's a good idea for you or not for you. Yep. Nope. I love it. And then last question is how do you unplug it? Unwind, Oh, I have to get better at that too. You know, like I'm a work in progress. I mean, I am plugging in wine by Hmm. By self, self, uh, self care, self care. So like, for me, it's like, I'll take a bubble bath, but I have to force myself to do that. I have to force myself and I love taking a nice bath where like, for me, I'm part of a book club with my best girlfriends. And I don't want to read a business book. Like I literally want to read a trashy novel or something. Totally like completely unrelated, like a, you know, like a beachy read or whatever. So it's like, I love watching the rural Housewives, anything Bravo. Like that's how I unwind as, and for some people like, Oh my God, listen, all of those women scream. I'm like, I actually find that really refreshing.

Erika: (01:00:43)
I'm not thinking about business. I mean, I like for me the best way on wine and I did it last night is I'm painting my nails while watching the real Housewives of New York. You know, that's how I unwind or I'm doing my microcurrent, my new face while I'm watching TV. Like I like to double duty. So I'll do like, like personal care things. Like do we can't relax too much. Right? Like I can't sit in front of the TV. Like I will sit for the TV and I'm going to be doing, I have a red light that I do. So I have to put the red light on you mind microcurrent on my face or I'm fading my nails. Um, or I'm like doing a foam roller. Like that's me. I'm like, I like to do, but that's how I am wine. So I can tell my husband, I'm not the only one.

Erika: (01:01:24)
Cause he'll be like stuff, just sit down. And, and I'm like, I can't like, I gotta be multitask. Exactly. Like if I'm not, if, because to me it's like, well, if I'm doing emails while watching the real Housewives, like I'm not totally whining. But if I'm doing my nails, I'm watching real Housewives. That's me unwind unwinding. Right? Yeah. Love it. Love it. Okay. So where do people find you and where do they go to check out the masterclass and or the bootcamp? Yes. So you can find me on, um, if you would like podcasts and you want to listen to my podcast, the YouTube power hour, just search the YouTube power hour. I'm on YouTube. I'm on iTunes. I'm on Stitcher. I'm on Spotify. I'm anywhere you can find podcasts. And if you want to check out my free master class, it's a completely free class.

Erika: (01:02:08)
I have a whole workbook affiliated with it. Um, I really want you to like, if you're going to do it, sit down, print out the workbook and do it. Uh, Eric havurah.net forward slash masterclass. If you're interested in bootcamp and you're like, you want, I'm going to go straight to the bootcamp. I'm very interested in, I definitely want to do YouTube. I want to do the boot camp. I want to join Stephanie and the bootcamp. I want to hang out with other YouTubers that you can go to Eric havurah.net for sash bootcamp. And I have a wait list. So add your name to the wait list. The sooner you get on the wait list, it just depends on what I'm opening my doors to have space. You'll get notification whenever I open up space in the bootcamp and you can find me on Instagram, I'm hanging out on Instagram GMB. Let me know. Hey Erica, I heard the podcast. If maybe if you have questions for me, if you think as YouTube, right, for me, do you have me on Instagram at beauty and the blog? And um, you know, we can chat over there

Stephanie: (01:02:57)
and then you have, I got an email you're going live on YouTube here and there, but then you also have an ebook out right now. Right?

Erika: (01:03:06)
I do. I have a free ebook. Really? It's about creating YouTube content during crisis. So it's what, you know what to be creating right now during the coronavirus crisis. That's going on. So that's Eric vera.net/covid. That's our free ebook. It's a 32 page ebook. Okay, perfect. So yeah, I have a ton of free resources out there, so yeah, go at it for sure. There was a lot, there's a lot out there for sure.

Stephanie: (01:03:35)
Can I ask you one last question? Yes. How do you feel about that? If someone's listening, thinking, Oh my gosh. If I give away all my content for free my knowledge, my expertise, like if someone's thinking they want to do something besides just real estate or maybe at some point monetize the real estate skills, knowledge or other industries, like just the concept of giving it so much on YouTube is free. So why would somebody, do you have a limit of what you give away for free and then what you bundle in your paid courses and your pay classes, or how do you do?

Erika: (01:04:09)
Yeah, the thing is though with my paid courses, like that's how people have access to me. So, you know, through my free content, they can, they get a sense of me. They get my knowledge and they get, they can see my experience and they can learn from me for sure. But the only way they have real true access to me to ask me questions specific, you know, I can take a look at their videos. I answer questions in the Facebook group is through my paid courses. So if somebody wants direct access to me, that's through my paid courses, granted they can always leave comments and things like that on my YouTube or my Instagram, but to truly have me and have me on a consistent regular basis and have me prioritize, um, you know, I prioritize my bootcampers over anybody else that's following me because they're my paid people.

Erika: (01:04:54)
So that's how you can really distinguish it. And then also like the one beauty about having a paid program and why people really want paid programs is that there is so much free content out there, but sometimes people just want, give me a roadmap, give me a, B and C like Stephanie, like in the bootcamp you have here's week one here's week two. Here's your workbook. Now sit down and this, you can tune out all the other noise on YouTube now because you've got my bootcamp and you have a systematic formula on exactly what to do and when to do it. And sometimes for me, I signed up for courses because I don't have time to sift through all the free information. I just wanted somebody to tell me what to do when to do it, how to do it.

Stephanie: (01:05:34)
Right. No, that makes total sense. Okay, cool. Cool. Cool. All right, girl. Well, thank you so much for joining us. I really think the people are going to get a ton of value out of this. And then I look forward to continuing your course and staying in touch.

Erika: (01:05:47)
Thank you, Stephanie. So, so much, it's been such a pleasure to be hanging out and talking with you.

Stephanie: (01:05:53)
All right. Cat scene. Bye. All right guys, that's a wrap. I hope you enjoyed this episode with Erica. She had so many great insights on why you should start a YouTube channel. What you should talk about, who it would be for how to grow your business. She also is going to give you guys a lot more details on really perfecting and coming up with your strategy. If you want to go to Erika vierra.net forward slash masterclass, and then Erica vira.net forward slash bootcamp to really learn more about her offerings. And then like she said, she also has her ebook@ericajaviera.net slash COVID on what kind of content to produce during a crisis. So that's going to be really helpful. If you have any questions for me, don't hesitate to reach out. You can find me on Instagram at miss Stephanie Lindamood and then pop on over to Facebook and join our, the glam life of real estate podcasters insider's group. You can go to the glam girl, boss.com forward slash Facebook, the glam girl, boss.com forward slash Facebook. Don't forget to screenshot this episode. Let me know what you're loving about it. Tag me in stories and then also head over to iTunes. Subscribe, make sure you write a review so we know what you're liking. Let us know what you want to hear more about on the show. And I look forward to talking with you soon. Have a great day. Bye.