Climb Your Own Ladder & Build Your Personal Brand With CEO of Boss Mom Dana Malstaff

Speaker 1: (00:00)
Look at the online space as market research, right, and how can you, how can you figure out what parts of your personality can become your personal brand online that people gravitate towards the online market today, people want to buy from people and people no longer buy from people that they don't like just because it's a good product. People will literally boycott good products because they don't like the person and who they are behind the product. So being somebody who feels authentic and has personality traits that they like is going to, is going to get you more a hundred percent of the time. Really, to me, social media is one of the best places to create more time and perpetuate your selling ability if you do it right. The problem is is everybody's confusing the market by doing too much stuff, too much content, talking about too many things.

Speaker 2: (00:51)
Hey guys, it's Stephanie and welcome to another episode of the glam life of real estate podcast. I'm going to be chatting with guests Danna Malstaff today. She is the founder of boss mom. She's got a few books out. She's a podcast host. We're going to dive into all the details that make up her amazing movement called boss mom. And we're going to talk about entrepreneurship today. We're going to talk about personal branding, how to build an online community on Facebook, how to balance it all and so much more. So stay tuned to my conversation with Dan.

Speaker 1: (01:23)
You're listening to the glam life of real estate podcast where we talk about everything from productivity tips, social media strategies, business hacks, and more to get ahead of the curve and crush it as a real estate sales professional. Whether you office out of a model home or your car where leopard print and high heels never go out of style. Here's your host, top producing real estate agent, social media strategist, and for baby mama Stephanie Lindamood.

Speaker 2: (01:56)
All right guys. So today we have the privilege of talking with the guests. I've been super excited to have on the show. We've had to reschedule a few times and we are here now, so I am super happy. I've got Dana Malstaff, she is the founder of boss mom. If you guys have not heard of it, go check her out. She is the CEO and founder of this awesome organization. She's a mother, an author, a speaker, business strategists. She's got an amazing podcast. She launched the boss mom brand with her first book boss mom, the ultimate guide to raising a business and nurturing your family like a pro in 2015 her third book, climb your own ladder, become the CEO of your own business. Just came out. We're going to talk about that one today. And now she has over three thousand thirty thousand students in various courses. She has an amazing Facebook group with over 45,000 members and she's helping people all over the world. So welcome Danna to the show today. Thanks for having me. So excited to be here. So in the event somebody is not familiar with you,

Speaker 1: (03:00)
let's just kick it off, give us an idea of your background, maybe what boss mom is and then we'll dig in. Okay, sure. So, um, I used to have a job, uh, and, but I always knew I wanted to do something, create things, do things, own things, build things, make money, those kinds of things. And, uh, so I was in a director position and there was a huge, uh, you know, the husband and wife that owned it were getting a divorce. So there's all this upset. So I was going to leave and I decided if I don't get this one other job I want, this is the time I was like 30 had been married for like two years, no kids yet, and we're going to, I'm going to start my own business. And um, so basically I didn't get that job. I was like, Oh, me and one other person were up for that job and then they, they said like, we'd really love to hire you.

Speaker 1: (03:48)
This one person had this experience and so, and we can't hire both of you. And it's that thing in my brain where I realized, Oh, if I was a consultant, like if I had my own business, you could just bring me in for a project and probably pay me way more than that guy's making for three months and then you're not my boss and you don't have to pay my health insurance. And I was like, why have I not done this before? So went to set out to, you know, become my own boss and in huge celebration of quitting my job and starting my business, everybody took me out to have tequila shots and I got pregnant, which is, you know, when you're least expecting it, which we had been trying and it wasn't working probably cause I was working 14 hour days. Um, you know, so I started my own business.

Speaker 1: (04:29)
My body was like, we should probably have a baby. So I found myself being pregnant and starting my business at the same time. And it was isolating and it was scary. I didn't know how to do either. I was pretty sure I was an intelligent human being, but felt like I had none of that was coming through. And how to make money and get people to pay you. And instead of just being good at marketing like I was, I had to be good at sales and marketing and design and all of these things. And by the way, marketing when you're a one person show is not the same as marketing a company who's already figured out their brand and has collateral and assets, all those things. So I was a hot mess and, um, had this baby knew I did not want to be a stay at home mom.

Speaker 1: (05:10)
I was not built that way, which of course made me feel like a horrible human being, was surrounded by a bunch of friends who hadn't had babies yet. And we're all instill head jobs. So I basically felt like I was crazy. And uh, we one day decided to move back to San Diego where my parents were after a very, um, uh, tear filled episode at a Panera where a, I saw a mom and a grandma and the baby and they, you know, it was like something from a hallmark commercial where there were these three generations and the grandma's holding a baby. And I just, I remember calling up, my husband is Jake was three months old and I'm trying to do work that feels like it wasn't getting me anywhere. And I just think we need to move to San Diego. I'm just so, so want to be close to family.

Speaker 1: (05:53)
And he's like, it was a negative 11 in Columbus, Ohio. And he's like, Oh my gosh, that is not a hard sell. We moved to Sydney. I go, um, yeah. So we moved to San Diego and I all of a sudden was surrounded by people that were moms that had businesses that send their kids to daycare and it didn't feel like a horrible human being for it or but at least or had that choice. Right. And um, I just started to immerse myself in that world and it just gave me freedom to create what I wanted. And I started consulting on content strategy of how to make courses and how to do those kinds of things that I had done and was good at in corporate and decided to write a book. And because I was a journalism major, so it was write one and thought it was going to one on content strategy ended up writing and boss mom was what came out of it.

Speaker 1: (06:37)
It's like it just decided that was the topic I want. And I was really good at going out into other people's communities to ask them questions about what they want me to write about, how I title it. And it just turned out everybody was like, Oh my gosh, where is this community that makes me feel less guilty about wanting to have a business and a baby or even wanting to have a career and a baby. Uh, cause there is just as many women who don't want to be a stay at home mom as there are women who want to, or wish they were a stay at home mom and neither one is bad or should be judged. We're just different people with different needs. Um, and the space just took off and then we, you know, like all smart entrepreneurs, boss mom, the hell out of everything since, no, I love it.

Speaker 1: (07:18)
So what do you think, we hear that we're entrepreneurial come up a lot. So what do you think is the driving force right now in this kind of buzzword and this movement that we're seeing? Especially with women? Yeah. Well, I do think there are a ton of industries that even if they try, it's really hard to be family centric to be flexible, right? Because as a business owner, like we have to recognize that they need somebody doing that job eight hours a day to, you know, run the business. There's fires that come up. There's things like if your job wasn't necessary you wouldn't have it. And so they constantly have to deal with, Oh, you've got a sick kid. Okay, go home. Like Oh you have to leave at noon because schools are not built at all for anybody who has a job. Right? Like school gets out at one and you're like how does that make sense for anybody anywhere, right?

Speaker 1: (08:09)
So I think we one have to recognize that businesses have to make money and then pay out money and so their, their rights to say, I don't know how to work in this world where like both parents work. On the other hand, women have a perfect right to say, I want to be with my kid more. I want flexibility. Like you know what? I want to work and I want to make great money, but I also want to be able to leave at 11 for that adorable little present five minute presentation my son's going to give at school that I'm never going to get to see again. Like we have that right to want that freedom as well. And so what I think happens is there is a definite percentage of women that just go, I'm going to go out and make it on my own.

Speaker 1: (08:50)
And the cool part is that before like 20 years ago that there was just nothing to do. You've left work, there was nothing to do. But now we have this vibrant online market where you can literally be one, you can just work remotely, you can find work where you have your, your, your own consultancy agency or whatever it is, or freelancer when people hire you and you just work from your house, right? But you can also become a coach, make online coursework, you know, do all these different things that you couldn't before. And so it's this wonderful new world, uh, which is also like the wild, wild West. And completely

Speaker 2: (09:25)
think for most people. Exactly. It's like the law. It's like, okay, we have this online world, but it's almost overwhelming because there's no structure. And where do you start? And especially if someone's in a current job or income position, do they stop? They quit right away. Do they do a side hustle? How does that work? How did you transition from your job into

Speaker 1: (09:48)
having your own business? Yeah, mine because I, I, we had saved up a bunch of money. Like I tell people this, we were not hurting for cash. My husband and I at the time made really great money, like good six figure incomes between the two of us with no kids living in Columbus, Ohio, where the cost of living was low. You know, we'd saved up a bunch of money. So me quitting was not a financial stressor on us for a good year. So I tell people like, that was me. Please recognize like, and my husband still made really good money. So even if I didn't make money, we could pay our mortgage and eat and still have the things we wanted. Maybe just a little less than we were before. So I tell people like, don't quit your job if you are dipping into your 401k like don't, don't quit your job if you can't pay your rent the next month because it's really hard to make money when all you're thinking about is money.

Speaker 1: (10:37)
Right? Um, it's way easier to get clarity and to do market research and listen to people and engage and connect and get excited about what you're doing if you're not worried about feeding your children. So I would say if you're not in a place where you just have an abundance of money, you've saved up then side hustle it for a while. And what I tell people is don't go out and create a website and do those things like, like look at the online space as market research. Right? And how can you, how can you figure out what parts of your personality can become your personal brand online that people gravitate towards? Cause the things that we think are cool about ourselves or the things that we want to teach are generally not what other people care about. We think we're super awesome and clever in certain ways.

Speaker 1: (11:20)
And R D like, like Stephen King used to say, you kill your darlings, which means the things that we think are the best that people are going to love the most is usually not true because we, we hang out with ourselves all day, you know, so, so we going out and using online instead of trying to be social and social media, use social media as a focus group space to learn about what it is your audience is asking for. Like even in the real estate space, like you need to go out and find out the local spaces. You're in their Facebook groups, you can hop into and out in. You can go to people's pages and start to engage there and you can start to find out what they actually care about, right? Like my kids are four and six. You know what I care about. I care about the best school in the district and which house it is. I care about how far my kids can play for my house without me having to leave my porch and my glass of wine. But where I can still feel like they're safe. You know what I mean? Like there are things that different audiences are going to care about and you guessing what that is doesn't help you. So the good place to get started is to go out and talk and ask instead of tell.

Speaker 2: (12:24)
Okay, that's a great point. So when you started your business, were you part of an online community? Because one of the things that you've been amazing at is creating this online community on Facebook. It's kind of a 45,000 members, which is awesome. How, how did you start that? Did you do that before you went off on your own? Or was it along the way or what did that look like?

Speaker 1: (12:46)
Yeah. Okay. So when I was in corporate, part of what we dealt with in my last job, it was patient advocacy company, but we worked with company culture. So we'd come into companies that were really getting big and go, you know, going fast. And we'd go in and we say, okay, how do we, when you're entering these sort of health elements into your business, into the company, how do we create a culture in that company that doesn't rebel? What as you're growing and, uh, stays healthy and does all these different things? Um, and so I, I have read a lot about, uh, behavioral psychology and understanding how people work. And then from journalism, I basically got a degree in asking questions and being inquisitive and curious, um, and finding, you know, it problems to solve. And so, um, when it came to getting online, I went into other people's communities to ask questions, to understand my market, to end, to connect with other people like me to understand like, who's out in this world.

Speaker 1: (13:39)
When we started the boss' mom group, I understood two things that I think it doesn't matter what industry you're in, like, especially like from a real estate perspective, you guys are dealing with people, right? You have to do, you're dealing with people. That's it. And people don't make rational decisions. They make emotional decisions, right? So there's a couple of things I knew about humans. Number one, we are mainly, we mainly feel like we are not appreciated by the people that love us the most, right? Which means our spouses, no matter how much they love us, we end up in a lot of logistical aspects, especially if you're a parent, you're talking about poop and soccer practice, not like how much you love it. Awesome. You are right. Yeah, it's, it kills a lot of that, which means it's proactively that you guys have to show each other you care.

Speaker 1: (14:24)
So, and life just, you know, happened. So in a lot of cases, the people you're selling to or the people you want into your community or your space, don't feel underappreciated and unloved, right? As parents or in a lot of instances, not just parenting, but that's one of the easiest ones. We feel like we lose a little bit of our identity, right? Right. Everybody's constantly struggling. Like, I'm getting older. Who am I becoming? What's my legacy? Like, you know, how do I make sure I'm a good parent? I'm just, all of these worries about value. And so with those two things, knowing that people generally feel under appreciated and that they are scared that they're valuable or needed, right? Like we get into a logistical world leading our lives and so we don't often feel like we often feel like people can live without us.

Speaker 1: (15:09)
Like very infrequently do people come up to us and say, Oh my gosh Stephanie, I literally can't live without you. Like you being in my life is really super important. And if you left, I think I would like weep in the bathroom for a couple of weeks. Nobody says that out loud, right? So we constantly feel like we're replaceable. When you create a community or space, right or even a sense of community by the way you market that make people feel like they're valuable, like their presence in your, in the neighborhood, their presence in the community, their presence in your group of people that have bought, you know, one of your homes and you make them feel like they're necessary and valuable and you feel and you make them feel like they are appreciated and that you appreciate that they chose you and that you appreciate that they are a contributing part of this space.

Speaker 1: (15:57)
You can appreciate that they are going to, you know, love and, and, and give this home. Everything would be a part of the neighborhood. People will bend over backwards for you and they create insane amount of loyalty. It does not take much if you make somebody feel loved and that that should be ever a part of everybody's brand because I knew that we just infuse that into the way we built the boss mom community. And I think because of that, people can't get enough of it. Like who, who doesn't want to wake up in the morning and go into a space where they actually feel like their voice matters, right? It's way easier than people think it is to create that sense of excitement and loyalty, but not enough people do it. So when you're talking about personal brand, and this goes for whether you're starting your own business, whether you, in my opinion, whether you're an employee, even if you're a stay at home mom, you have a personal brand.

Speaker 1: (16:42)
Do you agree with that or what are your thoughts on that? Oh, 100% and the online market today, people want to buy from people and people will no longer buy from people that they don't like just because it's a good product. People will literally boycott good products because they don't like the person and who they are behind the product. So being somebody who feels authentic and has personality traits that they like is going to, is going to get you more a hundred percent of the time. And the great part about it is it's like, like you and me, so like people can't see us right now. But you and I have a little bit of different style. Like we, we probably have a lot of the same energy and excitement and we get along really well, you know, but you and I are going to, you know, approach life differently.

Speaker 1: (17:29)
You know, like I have a little more of a kid playfulness, like look and feel to me. And you have a little bit more of that like ed, the fun, rebellious kind of look, you know, and that kinda thing. And that's gonna attract two different kinds of people just by the way we naturally are. Right. And so, and what's good about that is that one, it allows you to be your self, right? Because you naturally enjoy the way you look and you look amazing. And, and I naturally like to be, you know, the way I am, which is, you know, is that like comedy playfully kind of thing. And that works for me. I think I look at you like very, you're like very chill but still very intentional. Yeah. I say elegant and playful are the two words. I like to go for it.

Speaker 1: (18:10)
Like I look from some look like somebody you'd want to tell you things and learn from a maybe buy from, but I also look like somebody where you'd go like sing karaoke with exactly lots of what I'm going for. Totally. But the point is is that somebody is going, when they see us online, the right kind of person is going to go, Oh I like her. I like her. I like what she says. I like her opinions about things. I like the way she approaches life. I would like, I feel like I could walk through 20 homes with her and enjoy it versus hate it. I feel like I would trust that she makes decisions I would make and have me in her best interest and that all comes down to personal brand. It all comes down to how people perceive you cause they're not just buying a home.

Speaker 1: (18:51)
They are being convinced to buy a home and you're the one that convinces them with means. If they don't trust you, then it's going to be way harder to to sell and the longer it takes for you to get somebody to make a decision, the lead, the less amount of selling you can do. Right? Because like you said, people want to buy from those they know, like and trust. They want to form a connection. In my opinion, the fastest way to form that now is online with your reputation, your branding, because that's where everybody goes and if you don't have a social presence in my mind, people look at you like they did 10 or 15 years ago. If you didn't have a website, they kind of like, like you're not legit anymore.

Speaker 1: (19:32)
Yeah. And you have an opportunity to like think about going on 10 dates with somebody, right. They know you way more. Right. But imagine that you only had to go on one date with somebody, but then they went to your social following and got all the information that they would have from going on 10 dates with you. Right? Like when they go on, when somebody Googles you or goes, you know, on Facebook or Instagram or Twitter, whatever to find you, they get a closer sense of who you are. Right. You and me getting interviewed that people don't know me that are listening but they do. They're getting to know me right now. But you know what? After we get off I get to go do other things and every single day that somebody hears this episode without any of my extra effort, other people get to know me.

Speaker 1: (20:15)
So really to me social media is one of the best places to create more time and perpetuate your selling ability if you do it right. The problem is is everybody's confusing the market by doing too much stuff, too much content, talking about too many things like yeah, you need to decide on the few opinions and things you want people to really know about you and you need to repeat those often. Like be quotable. Okay. Let's dive into that cause I was just about to ask you before you said that, what type of stuff do you think should make up your personal brand? Is it all business? Is it business? And a couple of interests so that people get to know you as a person. What are your thoughts on that? Yeah, I think, well, so I think one thing is even in a personal brand, this works in a business side too, but even a personal brand, I think you want to decide what kind of opinions about your industry you want to perpetuate, right?

Speaker 1: (21:07)
So for instance, like for, for for the real estate space, right? Do you have opinions about starting small with a starter home? Right? Because you believe your first home is just the stepping stone to your dream home, right? That's a personal stance, which means you are going to specialize in starter homes, right? If you are on the luxury side, then you're going to have opinions about what luxury means and what luxury is to certain people, right? If you are in different industries or different space, decide, look at it and say, what are my actual opinions where somebody could go, Oh, you know, so Stephanie says, Stephanie says this about this particular thing. So in, you know, for other people who aren't in, and actually I know a ton of women who are in the real estate space, but they're also a relationship coach or a declared coach or a life coach, or they make courses to help women with autoimmune diseases or you know, all the different things.

Speaker 1: (21:58)
Or they have, you know, they sell young living or monad or something like that. There's so many people where real estate actually feeds financially, the ability to do other things, which is why I think it's a really fun place to be. Um, but yeah, that you, you've got to decide what your opinions are, industry's perspective, and then you have to decide what about me is going to help people feel connected to me to make a decision. Right? So like I said, do you, is it somebody who feels very professional and and somber? Is that the, what your audience is going to want? Are they going to want somebody who feels, you know, upbeat and excited and energetic? Are they gonna want to feel somebody who's laid back and what that looks like? Right. And you're going to, depending on who you want to sell to, those are different, you know?

Speaker 1: (22:44)
Right. If you're selling to people and they're showing up in jeans and a tee shirt and you've got a three piece suit on, right, there's a disconnect there, right? So knowing that audience to go, okay, I'm going to show the parts of myself, not that you're not being authentic, we're just, you're going to strategically show them the parts of yourself that align with the parts of them, which means that dictates what you, you share personally. Right? So I don't share politics or religion from a branding perspective, right? And that because that doesn't help anybody because there is no unity of people that want this kind of house and are also this, you know, this political affiliation. So that I don't think helps us. But I do like to say, I love to do karaoke. Like, you know, I like these kinds of things. Like I like a good pair of heels and a glass of wine for happy hour because that shows a little bit of who I am, who I am.

Speaker 1: (23:31)
Right? And I, but I'm not going to share. Like I'm not a big pet person. I was, I've been allergic to pets my whole life. My dad's super allergic to pets, so we've never had them, so I just don't have, well we can't be friends anymore, but that's why because if you say that, but I am a four four dog dog mom. So yeah. And I tell you, if I could breathe when dogs were around, I'd be all for it. But that's the thing. That's not something I'm out. I'm not outgoing. Oh, pets. They suck because it's unhelpful. It's unhelpful. Don't mention it. Yeah. People were loving their dog is an entire part of their brand because in real estate, if they're going to show people that they special, you know that they love showing homes with big backyards and big family spaces and 90% of those people have pets.

Speaker 1: (24:15)
You can show your dog on social media and how much you love them and how great it is to be near a park that your dog can play at. Which by the way, that's the first thing you show them when you run by. You don't show them the house first. You show the play area where the kids can play and their dog can run. You know what I mean? So it's like it's strategic in what you share, but if you don't know who the heck you're selling to, then it's hard to know what to share that's going to resonate with them. So knowing who you're selling to and saying you sell to everybody who wants a house is unhelpful.

Speaker 2: (24:43)
So it's, it's interesting because my business partner and I, we were doing some sales training the other day with a builder and we were telling them, you know, walking them through the process features, benefits. You gotta tie it into emotion because logic makes people think, but emotion makes them act. And 90 to 95% of people buy on emotion. And when they buy, when they choose you, whether it's you're a service provider, you're a coach or an agent, they're choosing you because of that emotion. And so if you're connecting with them via your personal brand because you're both doing Quito or you both love coffee, that's an emotional connection that they're getting off social media or off of your blog or whatever it is

Speaker 1: (25:20)
they're finding you on. Yeah. Especially the, the being just somebody who gives information like how to do a walkthrough of a house or how to, it does build expertise, which is good but, but expertise is a dime a dozen. Right? Yeah. I completely agree with you. The thing they're going to remember is that you yeah. That you like to go do that like that, that you do this exercise thing or you love to rock climb or you're a big traveler or whatever that is. Cause you're right. That's where we connect. Like you wouldn't go out on a, I love using dating analogies cause it makes sense for everybody. But like you wouldn't go out on a first date and then spout out, you know, tips about how to buy a house. Nobody would care. You talk about yourself and your stories and things that are interesting and, and that's, that's what you have to think about. You're in a first state situation with a lot of the people that you meet online, right? I mean, you know, you gotta make them want to, I guess even before the first date, you gotta make them want to swipe. Right.

Speaker 2: (26:18)
Exactly. Well, and I think in the professional world, people think, and this is I think especially indicative of professionals that work for a company, I think entrepreneurs are realizing they've got to put some personality out there. But I think this goes for employees as well. Um, I'll go to a function and someone will come up to me and there'll be like, Oh my gosh, how are you? I've see you online and I love that Bulletproof coffee recipe you've made and it'll a real estate function. And I'm thinking now they're watching my real estate video so they know I know what I'm talking about. But that's what they remember is the freaking coffee recipe. And I'm like, Oh my God. It's so funny what people connect with.

Speaker 1: (26:56)
Yeah, yeah, it is. And then I think one of the key things though is from is then how do you connect someone connecting with you

Speaker 2: (27:03)
personally

Speaker 1: (27:05)
to actually getting them to buy something from you. Okay. That's the thing. A lot of, a lot of the people online, they're like, Oh good, I've got this following. I've got the amount of people that have a million followers and make no money. It's way more than you think. It's, you know, so a following isn't, isn't the most important thing. You can have a smaller following and for a lot of people in real estate, they're niche, they're local. Like you're not, like you're not in California selling houses in Florida, selling in your neighborhood and you have a specialty, so you are super locally niched. So thinking about, you know, it's, it's about, yeah, I mean it's about how do we start seeding the idea, like what are the questions that we're going to be asking when you get that person that is saying comes up to you and says, Oh, I saw online that you love that Bulletproof, or I love that Bulletproof coffee recipe.

Speaker 1: (27:56)
Right. Then it becomes, okay, what's the conversation that you're having with that person that you can start practicing to easily start moving into, Oh, that's amazing. Oh wait, okay. So I've got it and I'm super on the nose. I like doing, um, like, uh, we call it calling the elephant in the room. Okay. So I, cause I like, like just jolting people a little bit where they, it's something that they're like, when you're in an uncomfortable situation, you're like, what should we talk about and what are they thinking? So I would generally go, Oh my, Oh, that's amazing. I love Bulletproof coffee. Okay, wait, if you're listening, like watching stuff from me, I mean, does that mean you're in the market for something? Like where, tell me where you are. Are you in your house? We need to do like, you know, do you love, like, are you loving the kitchen you're in that you're drinking the Bulletproof coffee or is it Woolbright coffee is solace away from the kitchen you hate. Exactly. And so it's how like you deciding, I'm from a like direct and humor based personality. So that's the way that I'm going to kind of go in. Other people might be in a different way, but you have to be very clear and almost practice religiously what it is, how you're going to transition conversations about your life. That is the first easy connector that people make into how do I actually get them to sign on with me and buy a home

Speaker 2: (29:04)
or list a home or whatever it is that you're doing. So how do you approach that online? And talk to me about whether you, where do you think the best place you've got Instagram, you've got LinkedIn, you've got Facebook and Facebook groups. I know a lot of people listening are probably overwhelmed with just the platform choices and there's probably a lot of, if they're posting, there's probably just a lot of reposting going on. And one of the things, I've heard a couple of your podcasts with other on other shows, you have a community where you're interacting versus you're not just talking at them. And I think a lot of the posting out there, I'm probably guilty it as well as

Speaker 1: (29:42)
kind of talking at your audience. And just sharing shit, pushing stuff out versus there is an actual conversation. So talk to me about that. Yeah, so I think people that are doing more business locally, like you do in real estate, I think there is a huge opportunity with Facebook groups. Facebook is putting a ton into groups. They did an ad on the super bowl for Facebook groups. You're doing a ton in that space. And here's the thing, you don't start a group about real estate locally because people buy like you're not going to buy a house every year. It's not like every month you have to, right? That's what you do is, is I think you should start a group for the local, like for the, it fits part of your personality, right? So if you're a, if you're somebody who's a runner, then you start a group that's like, Hey guys, this is our, you know, Carlsbad, you know, group of runners.

Speaker 1: (30:36)
You just happen to be a real estate agent because if somebody is a runner and you're a runner and the time they want to buy a house or their best friend or their sister or their Nate, whatever is moving, they're going to think of you. So what you do is I think that real estate agents should start a group based on an interest they have for the local community that they're in. And people will become known. You know, they'll become known in that space. And then people that connect with you on that personal level, they are going to then buy from you when they're buying or selling or whatever it is you're doing, recommend you. Right. And that I'm telling you that can service all of those sales that you want to make because you are known as, Oh yeah. If you, if you're an athletic person and you, uh, you know, and that's what you care about.

Speaker 1: (31:15)
You need to go to this person. Cause not only did they care about it, but they know where the gyms are. They know what the schedule is, they know where the paths for running are. They know how far, you know all those things and then they're going to care about those things. So I'd say decide what it is you would connect with, with people. Like is it, you know, something on parenting, is it something on health, is it something on Wallace? And then just the fact that you're a real estate agent will, you can mention that as you're in the group and you will naturally become the go to person for that particular type of people. So how do you, two questions, how do you keep it local or do you care about keeping it local? So let's say it's health, which is totally up my alley.

Speaker 1: (31:48)
How do you keep it local so that you named the group what the town is. Got it. Because, because Facebook groups are searchable, just like anything else. Like if you Googled, you know, a Facebook group for, you know, uh, you know, for health and wellness or nutrition in, you know, your area, Florida, yeah, it's going to, it's going to come up. So I would say put name, like don't make a name of a Facebook group. Super clever. Make the name of it, what it is for, who it's for, and those people will find you. And then people won't join if they're not in that local area. But people who are in that local area will eat it up. And here's the cool part about things like Facebook. In a group, if you're asking questions and you're getting some engagement in that group, and even if it's small and niche, it's a hundred people, right?

Speaker 1: (32:34)
Facebook will look at those people and see that, Oh my gosh, this is all people from this particular neighborhood that fit this kind of, that liked to run. Okay? They're going to go out and find people on Facebook that fit that profile and recommend your group to them. So as long as you can keep people talking in your group, you will naturally organically grow that group and fate because Facebook wants people in groups. So we get a hundred people a day asking to join our Facebook group organically. 80% of them is recommended by Facebook for free for us. So I don't have to pay traffic to build my following. 60% of the people in our group get on my email list because we ask would you like to get on our email list and they joined the group and I now get free this building.

Speaker 1: (33:15)
I get a thousand people per month that Facebook gives me as a reward for being having an engaged community. I just, I think it's, I don't think enough people are doing it from a local perspective. I think it's a huge opportunity and I think you can start to stand out among the crowd and and those, those group of people, they're not all going to be buying a house right now. Right. Do they know someone who is or thinking about it or in their neighborhood and then how do you incorporate what you do so they know what you do, but without, I mean if it's about health, how do, how do you talk about real estate in that group where it's not so you don't talk about real estate, you talk about what you're doing. Like, Hey guys, I just took some clients out on a thing and you know what I did?

Speaker 1: (33:55)
I took my juice with me and I juiced it up. Cause in my line of business in real estate, I'm out on the road and I need on the go. Right. Got it. If you're in wellness you say, you know what, I always love when I'm out, you know, showing a home like it's really a big deal to me to show them where the walking trails are and where the workout gyms are and things like that because it means it's important to me and it's important to them. Hey, by the way, you know, do you go for, do you do run outside? Do you do Peloton? Do you go to a gym? Right. Okay. So yeah, so what it is is instead of telling them, this is what I do, hire me, you say your life is incorporated in what you do. So just include whatever it is you are deciding is important to you that you want the group to be about.

Speaker 1: (34:34)
Incorporate that in how you infuse that into your, you know, what you do from your business and then they naturally go, Oh, Oh my gosh, did you, I, we're actually thinking of putting our house up for sale. Like what do you, what is your opinion about this? Right? And now all of a sudden they're actually proactively asking for opinions about things. It's, I mean it's, it's super sly. Uh, it works. It works. It totally works. And then do you have any, I know you do and I know you have a lot of them. What are your tips on keeping the, the Facebook engagement going and versus it just being another group that just kind of falls off because there's so many groups out there that I've been a part of and then you're just kind of like, it gets lost in the shuffle. Like how do you keep trying to run the group?

Speaker 1: (35:18)
That's the key. Stop running the group. Ask questions, don't post answers, don't post teaching. Don't post articles, don't post motivational quotes, post questions. So, for instance, if, say you were in something about, you know, um, you wanted to do like, you know, healthy, you know, healthy in the this area, particular area, right? Yup. Then you would ask questions like, Hey guys, which, uh, you know, we're in this area, what healthy restaurant have you eaten lately that you'd recommend? Right? Everybody's going to have an answer like, Hey guys, when it's, um, you know, I'm looking to go out to this, uh, to a park. Like, what's your favorite park in a city? Like, Hey guys, you know, I'm looking at this particular thing like, you know, do you guys order your groceries or go get your car or you know, go get your groceries. So what you do is you just ask questions.

Speaker 1: (36:04)
People can not help but answer them. Right. And I like to say that posts and Facebook are the, um, icebreaker or the gateway drug. They are not the source of the engagement. They're the, they're the, the igniter of the engagement. All the relationship building happens in the comments. So when somebody goes, Oh my gosh, I love that, you know this, I love Italian but I can't seem to find a healthy Italian restaurant. And you're talking about wellness and you go, Oh my gosh, you know what you need to go is this place and you start having this conversation and then all of a sudden they're going, Oh you know what I was just, you know, I was thinking about this but my sister in law and you know, they're actually looking at putting up their house and like could you, could you talk to them about this thing?

Speaker 1: (36:41)
You'd be like yeah of course. And so what you have to remember is ask questions that people have opinions about and they can't help but answer. Okay. And especially when you're local, that's super easy because people have opinions about what's happening locally and where things are and what they like because it's an area they know best. Right? Okay. And then and so that's what you can focus on and it creates continuous engagement. And then once people see that your asking questions that way they know that what you do in the group is asked those kinds of questions like get decision support about where to go and what to do or the best of this or an idea about this. And it will just start perpetuating itself. And then random question. But when do they then ask to be your friend on Facebook and then does, do you confirm that?

Speaker 1: (37:25)
And then so now you're in both places or how does that work? Yeah, so this is so funny. I see this all the time too where people were like, I'm in a Facebook group and someone friended me and like how dare they? I'm like, I don't know them. Uh, yes. If you have a business right and you're in real estate, you have a business, right? I don't care if you work for somebody, you are selling homes, they're not with your boss. They're with you right when you're on a property. So, um, you have to, like, you have to recognize that people are going to want to be your friend that you don't know yet. Right. Okay. Don't be offended by it. Don't be scared about it. What I generally do is I uh, I look at somebody. So I generally say there's rules of threes.

Speaker 1: (38:03)
Once we've had three conversations, I would friend them, I'd be like, Hey, we get, it looks like we have similar interests. You know, friend of now I friend them. But then I don't email like message them. I just, that's the first step. I'm not asking for us to like be boyfriend and girlfriend. I just wanna I just want to friend you on Facebook. Right. So I think that people that like clamor to be like, I friended you, now I'm messaging you and that's an audio file and a video. Like it's a lot for people to take. So it's just baby steps and then you start connecting more. Cause when you are friends Facebook's going to show them more stuff. Like they'll see more of. But also when your friends, when it does come time to messaging each other, it goes into the message box that you both see immediately versus the, we're not friends box so I like to accept French.

Speaker 1: (38:47)
I don't have to send out friends anymore. I just accept friendships. But I, I would rather accept friendships and then unfriend somebody that sucks then not have the opportunity to potentially connect more online or them see more of me. So I'm generous with my friendships. Okay. And if you're on a personal profile and you're like, yeah, but I post about my personal stuff on a personal profile you have to do is start remembering that when you post in your personal profile that you're only going to post to your close friends or the people you interact with most or something like that. Like you can dictate what your post go to. But I think if you're an online presence, stop using Facebook. Like it's your personal fee for your personal life to start thinking that unless you want the whole world to know about it, don't share it on Facebook. Totally agree. If you go, if we're friends then they're not going to like me anymore. Then you're sharing the wrong stuff. Personal profile. Yeah, no, totally agree. Well yeah cause

Speaker 2: (39:43)
anytime you posted the online, it lives forever. I mean let's be real. Even if it's, I mean they've got it. Okay, cool. No, that's awesome. So switching gears just a little bit, I want to talk a little bit about your book. Climb your own ladder, become the CEO of your own business because this was great and I, I've got highlights and marks and I wanted to ask you a lot about it, but the one thing I wanted to ask you that I feel like I kind of think about a lot and I've heard other entrepreneurs that I follow is when is enough enough? Like how do you determine success from the standpoint of, I think a lot of us want to do a side hustle or beer. A lot of people get into real estate because they want to be their own boss or have a time schedule or have freedom. And what I see a lot of times happening is it's completely the opposite and it works out

Speaker 1: (40:34)
good.

Speaker 2: (40:35)
Totally not what they thought. Because you know, people want to see houses at night or on the weekends and they are trying to make that commission. So they're taking calls at dinner and they're working when they're supposed to be at their kid's soccer game and they don't have balance. And it just becomes chaos. And then as they grow, it's like, wow, I grew the company and I'm successful. But now it's like handcuffs. So how do you balance one the time in general and then two, how do you know what to build for your goals? Not what maybe society says or some guy on stage says so that you feel fulfilled in what you've done.

Speaker 1: (41:10)
Yeah. So I think before you get started, or I suppose if a lot of you are already in it, but, um, I like to sit down for just a minute and I say, okay, um, you know, three, five years from now, what do I want? Environmentally, emotionally, and financially. So environmentally, do I want to have enough to buy a home? Do I want to move? Do I want to be in a different industry or space? Do I, am I in real estate but I want to start a business or do I want to ramp up my real estate? Do I want to, you know, start, start, uh, coaching people who are in real estate. Do I want to, what do I want to do? So like environmentally, who do I, what do what and who do I want to be surrounded by? Right. Okay. Then emotionally, what do you want to feel?

Speaker 1: (41:54)
Do you want to feel more calm? Do you want to feel like you have more space to do, explore things? Do you want to feel more empowered and in a leadership position? So thinking about how you don't, don't pass over this one because there's a choice that you have. Like I don't, you know, my choice for me is that I don't want to be able to work 15 hours a week. Like my goal in five years is when my kids start going into middle school. I want to be there at 1:00 PM when they are asking really deep questions about how the world works and I don't want their, you know, nine or 10 year old friends giving them the answers. Right. Really important to me emotionally to feel like I'm connected, my morals with my kids when they are most emotionally influential, you know, influence, that's important to me.

Speaker 1: (42:39)
So that means I don't want to work 40 hours a week and have more money. I want to have more time. And that's emotionally, that's important to me to have that come. And the third financially, which is do you just need vacation money? Do you just, are you just yearning to do something more because you can't know or you want to create something and have a legacy for something you created? Do you want to have, you know, college fund for your kids or do you want to be Oprah? So I think first off, knowing those really will help you when it's a parameters of when you make a, when you make decisions to be like, Oh wait, wait, if I do this, it's going to be more money. But it's less, but I have less time. And what was important to me when I did this assessment was I want more time.

Speaker 1: (43:19)
So I've, I don't think this is a good opportunity. So it helps you say yes and no to things. Okay. Secondary thing from that is once you've done that little assessment, when we talk about climbing a ladder, like climb your own ladder, the function of it is to say like, don't try and beat just because you have your own brand or you start your own business, you start your own side gig or whatever it is, doesn't mean you're the CEO of anything. You have to earn that status and move up through the ranks. And so if you're feeling like you're putting out a bunch of fires all the time because you don't have a lot of really good systems and you're just figuring things out, are you, you are hopping from your clients client, but you don't really have like a steady stream of prospects.

Speaker 1: (43:56)
Well then you're in the janitor phase, my friend. And you should be okay with that because it just means you haven't been in long enough to, you know, to work at or perpetually gotten stuck in the janitor phase and we need to get you out of it. So climb your own ladder. It is about understanding where you are, you are in your business or in your career and being one okay with where you're at so you don't beat yourself up for not being further along and recognizing where the next step is to help you get there. If you pair those two together, then you can go, Oh great. Okay. So my next logical step is to create some better and systems in my career business or you know, scheduling or whatever that is. And to create a consistent pipeline of people. Okay, when I do that, then how many new clients would I want to get?

Speaker 1: (44:41)
Okay, five new clients a month would mean 10 extra hours of time. Okay, if I've got that, am I still in the parameters of how much I actually want to work? And so you can start making logical decisions and well informed decisions about your life and your career. And it feels incredibly empowering to say yes or no to something out of out of confidence that you know why you said it. And I honestly think that if we just ha like felt really good about when we say yes and no to things and the opportunities we take and the opportunities we pass, we'd all be just be happier

Speaker 2: (45:14)
like all around. Well I think it gives you permission because if my goals are different than someone else's and their business looks totally different, don't be jealous of that. Their business, maybe it's bigger, but they were also willing to maybe to put in more time or vice versa. Or if they're traveling and have that time freedom and you're stuck at your desk but you're making more money. Well you've chosen that if that's important to you. So I think it gives you the permission to say, Hey, it doesn't mean I want to make more money and work more or what have you. It's,

Speaker 1: (45:44)
it may look totally different and when you have an option. Yeah. Yeah. And the one other thing I will say, because I have this conversation a lot, I have good friends that have grown their businesses to be, you know, multimillion dollar businesses online and they get sucked into the travel all over and speak all the time and they're right, you know, getting book deals and they're growing, you know, making all this, doing these huge launches and all these things. And I will talk to friends that are like, Oh my gosh, it's so exciting. I'm really exhausted. But I've been traveling every week these conferences and I'm doing this things and you know, there's not enough time in the day. And there are times when they love that and there are times when you can tell it's really hard to keep up with. Right. And I confidently tell them, I love that I only go once a quarter though ever because to me working 15 hours a week and making $350,000 take home like that feels really good for me.

Speaker 1: (46:36)
I don't need to have a $10 million company and I don't need to grow in this particular. What I need is to have the life I want right now with my kids. That's steady, that's consistent, that grows at a certain percentage. And I have this, this appreciation loop with my community that where we both feel valued and I feel important and I can give back and I can also play with my kids at night. That's really important to me. I don't like state like have a policy. I do notes not stay up after the kids go to bed to work more than two nights a week. That's like part of my plan. Otherwise I never read anything or watch any shows. Yeah. And I think that's what people, you have to say like I don't, it's okay to say I don't want to keep getting bigger.

Speaker 2: (47:18)
Right.

Speaker 1: (47:19)
And that's totally fine.

Speaker 2: (47:22)
And then how do you balance that with, you don't want to get bigger, but then you also don't want to quit growing

Speaker 1: (47:30)
or like how do you sustain or maintain? Does that make sense? Yeah. Yeah. Well there's definitely ways to scale. Scaling means that you aren't adding more time, but you're making more. It's a scalable product. Right. Which means you can't scale what you can't measure. So that's why doing this sort of measurement stuff is, is good because then you have a choice. Now you can either go, okay, well now I'm going to start bringing people under me to do this particular thing, or I'm going to open my own brokerage, or I'm going to start saying, yeah. Or you can say, okay, well if it's not more people and I want to be more like an agency or a thing like that, well then I'm going to go over here and I'm going to make content and sell that content and train coach people on and make money here.

Speaker 1: (48:06)
So you can always scale and not have to work more and make more if you want. But until you have really good consistent systems in the beginning and really understand what you want, it's very hard to do that. So then you can say, okay, great, well if I gave up one client over here and spent five hours a week doing this, then that would allow me to create this content that I can sell over here. And that way you're never getting into that spot where we call the circle of sadness, where you have so much work that it doesn't allow you to work in your business and grow it in a right way. And then you just feel perpetually like people need you, but you're not getting anywhere.

Speaker 2: (48:43)
So do you think the timing, the time that it takes to grow a business, do you think that's a big misconception? Because I feel like, and I think you mentioned it in your book, people get in and start a business and they're like, Hey, in six months I should be the CEO and be making six or seven figures and what's going on if I'm not.

Speaker 1: (49:01)
Yeah, I think it's totally possible if you have a sales background to have a six figure business in a year from an online perspective. Right. Um, I don't, I don't know the real estate space enough to know that, but from, I like building content and you know, selling things online, you can totally, within a year, have a six figure business. If you have a sales background, if you're good at something, but you're really crappy at sales, totally two years, unless you have the money to hire somebody because selling is a skill. Being persuasive is a skill. And the people who have been in sales and no sales, they just know how to talk to people. They know how to adapt, they know how to close. That's the key. Like I think people that know how to close just make more faster. Like if you're in real estate and you can close in real estate consistently, then you're going to be fine online.

Speaker 1: (49:45)
So I do think within a year you could totally, we had an eight months, we had a six figure business. I also come with strong background of sales, right? And entrepreneurs and startup. And I have a, you know, a degree in being persuasive and talking to people and all of that stuff. So, but yeah, two years you can absolutely spend six months in each of the phases of like being the intern, being the, you know, janitor being the project manager, moving up. Um, and then, and then you get to choose how, how higher ladder is after that. And then how do you,

Speaker 2: (50:14)
so do you think somebody has to be in a field and have an expertise before they try to do any of that online? From the standpoint of, I see a lot of people wanting to start online businesses, but they don't really know what they're good at yet or they don't really have anything

Speaker 1: (50:28)
that they've developed or as a skill set or even if they, let's say they have like with you and consulting, they're not sure that's what they want to go into online. Uh, well one, I think if you have no idea, it's generally good to reach out to people you're close to and say, Hey, what would you come to me for? You know, and usually someone will say, uh, Oh well, when I have tech things or if I need to think through a process or if I just need a shoulder to cry on. And so that goes, okay. So people look at me as like an emotional support or they look at me as the logical mind or they look at me as the creative brain or whatever that is, so that you can see what people naturally see as your strength. So that's a good thing if you have no idea.

Speaker 1: (51:05)
Okay. And I say go into places, I think like, I think Facebook groups are just the best. Okay. This group ever go into some Facebook groups that fit the kind of thing you might want to do and just ask questions about like, Hey, what are you guys struggling with in this thing? Like what's your favorite this thing? What are you thinking about when it comes to this? And people will start telling you and if you feel naturally compelled to solve those problems they're telling you about, then you're onto something. And if you feel like it's pushed then, then don't pursue it. Um, so that will just help give you some clarity on it. Right? And then I sit, go out and buy some coursework. Go if you want it for, you know, for less. Go to Coursera and universities will teach you if you want tiny bites of stuff, go to Skillshare and get a $10 subscription and get mini courses there.

Speaker 1: (51:50)
If you know that you want to make online coursework or do things and go to the people that make those things, um, and get, get educated faster on that and that end so that you can get going so you're not being held back by the skills of uh, or the function of creating or doing something and you can get better or go get a certification to be a life coach or do a thing and, and those things will help start to solidify what you're good at and what you want to do. I mean that's a good start cause it like you, you can't wake up tomorrow and be like, I don't, I want to do something. I don't know what it is. And then one week from them like then like have a whole business that they're like, Hey, I want to make six figures online.

Speaker 1: (52:27)
Or even people will say, I want to make six figures on real estate. And I'm like, well, have you ever, you've never sold anything like you've, there's a process here. You gotta go through, you know, and do the internship through the apprenticeship, do all the things. Yeah. Figure it out. Yeah. You can go through them fast. Uh, if you want to, if you're good and you're driven. But yeah, no, nobody. I say this about people that, right. Like even the, the, the most, you know, well known writers never use a first draft. There's always a first draft and a second draft and a 10th draft. Right. And the same thing with business. You don't start out by being perfect. There's a ton of things that you learn along the way and you leverage the skills you have higher in the skills you don't. And that's the best way to grow.

Speaker 1: (53:09)
Yeah, no, great points. And I love what we talked about about the Facebook groups because I think for anybody that has a local market, that's such a great point for them to be able to build an audience, leverage that to share what they do, but in a way that doesn't come across salesy or inauthentic, hurting like that. Um, so I ask each guest five questions just to get to know you a little bit better. So what's one thing that most people don't know about you? Oh gosh. Something that people don't know about me. I am a relatively an open book, so this is a hard question. Um, I don't, shit, let's see. I don't share a lot. Random fact. I sang for the Pope. Oh wow. 10 or 11. I've also sang with Michael Jackson. Random fact. Oh my gosh. I don't, people that are in my close circle, maybe.

Speaker 1: (53:57)
No, I like, I, I like to sing, but not, not, I was in an acapella group before. They were cool. Wow. Do you still think like you like karaoke? So, I mean, I do, I sing, but it's much, well, my ultimate goal is to be the voice of a Disney character. That's like my, like before I die, a little mermaid, I'm putting it, putting it out to the universe. It's question two is two part. What's the best piece of advice you've ever received? Businesses people don't, don't build things for, for things. Build things for people. And what's the best piece of advice you'd like to give the audience today? Uh, stop trying to be all the things in your business or your career. Like do the things you are good at and get other people, people to help you with the things you are not like being a Jack of all trades and a solo entrepreneur and at the badge on your sleeve and a hustle.

Speaker 1: (54:49)
Hustling, not a good trait. Don't, don't wear it like a badge of courage. Just be good at what you're good at and get other people who are good at what pig you're good at to help you. Yeah, that's really key in real estate too. Um, what's your favorite book or the one that's had the greatest impact on you? Uh, I would have to say the five love languages, and I think it's good. And it's my favorite business book because I think if you understand your market and what their love language is, and even each person that you're walking with, and you can ask a couple of key questions to understand what they care about. Like you walk in with a couple and you're like, Oh my gosh. So like, how do you guys celebrate? Is it big gifts? Is it big trips? Is it, you know?

Speaker 1: (55:26)
And she goes, Oh my gosh, I come home and the whole house is clean and he's made dinner. They're like, okay, access services, your thing. Now I know how to show you how you're left, if it's, you know what I mean? So the leveling just to me is the easiest way to understand how you need love. Like I, I physical touches a thing. Like I need hugs giving me hugs. I start to question my existence. So it's like I know that now and that's, and that's something that I know. Um, yeah, love languages all the way. I mean, it's a really intelligent way to sell to and to be in sales because you're in relationship with people and if you don't know how they, what makes them tick or how they interact, then [inaudible] that's key. What's your current morning routine? Oh goodness. Um, it is, uh, I, my kids are my alarm, so I might, one of my goals in life was to not have to have an alarm.

Speaker 1: (56:15)
Um, and so my kids are my alarm, uh, and we get up and we usually have fun and cuddle and enjoy each other and then, uh, take them to school. And then I get my cup of coffee and then I sit down and I kind of assess my day. And, and then after I've done that, I shower, I'm a, I shave every single day. It's a trigger for me to actually give a crap about how I look. So I shave every day and I take a shower and I get looking nice. And then I've had some coffee. I'm all cleaned up, my kids are happy, I feel good about myself, and then I can dive into my day. That usually takes like two hours by the way. So it's not a fast, and that was one of my things. I want my mornings to be slow. I have a, when I feel rushed, I feel frustrated. I want, and I feel like everybody out on the road is like, you know, is a terrible driver and is against me. But when I'm not rushed, I'm a much happier human being. So my greatest goal is don't rush. No early meetings, no rushing.

Speaker 2: (57:13)
Yes. Same here. I'm like, before Nate, let's, let's try not to do that. Cause yeah. How do you unplug it? Unwind.

Speaker 1: (57:22)
I like to go to the movie theater as a kid. It was a way that we, it's a dark theater. You get your bowl of popcorn and you just get, like, it just resets you. Um, so for me, I love to do that. And then I'm the total dork that after movie I go like home and I get a glass of wine and I turn on YouTube and I watch all the videos about the movie and that. And then I watched the honest trailer and then I watch it. Yeah. So I go into a deep dive about like, cause I'm a big storyteller, so storylines, plots, why they did that, what people thought was good and bad about it. Character development is very much into marketing and what I do and what I'm interested in. Yes. Yeah. I like hanging out with people that think that's fun.

Speaker 2: (58:03)
That's awesome. So let's talk about that. So, okay, let's talk about where people can find you and what your community and what you do and how you can help people.

Speaker 1: (58:12)
Yeah. So boss-mom.com is the easiest. It gets into our Facebook group. It gets to the boss mom podcast. We also have the boss dad podcast for our guys. Um, and that's the easiest way to just get in. We've got a ton of resources. If you're looking to do on work, online business or build community or build authority, we've got all those there so it's easy to find. So that's a first place to go. And really if you're looking to build authority online or community online and you're trying to create a direct message, the right messaging to get those two things going, then then we're the place for you, even if you're not a mom.

Speaker 2: (58:48)
Awesome. Well thank you so much for being here. There was something else I was going to bring up. It was, was it like a five day thing?

Speaker 1: (58:55)
[inaudible] I do have a five day authority challenge. Yeah. Okay. Yeah. If you just go to [inaudible] dot com forward slash challenge. Okay. Um, then you can go and grab it. And that is, yes, it's just, it's a five day, once a day. We show you five different things that you can do to build instant authority online. Um, and it falls in line very much with what we talked about on the show today.

Speaker 2: (59:15)
Okay. Awesome. Well thank you so much for being here today. I really appreciate it. And then guys, go get book. You can get it on Amazon. Climb your own ladder, become the CEO of your own business or her first book boss mom and check Danna out on Instagram. What's your handle on Instagram? All staff. Okay, perfect. Alright, well thanks for being here and we'll talk soon. Thanks for having me. Such great information. I could talk to Danna for days, but unfortunately we both had to run so I hope you guys got a lot out of this conversation. I know I got a lot out of understanding how to create a community online, how to build a business based on your goals and the things that align with you and what's important in your world and having the permission and freedom to do that. Don't forget to check Dana out online. I'm going to put all of the links in the show notes. If you haven't already subscribed to the show, make sure you do that. And then if you haven't submitted an online review, I would love it if you would pop over to iTunes, let us know what you like most about the show and we will talk to you soon. Have a great day.